The Rolex SA company was founded in 1905 by Mr. Hans Wilsdorf and his brother-in-law, Mr. Alfred Davis. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the original name of what later became the Rolex Watch Company. They originally imported Hermann Aegler's Swiss movements to England and placed them in quality cases made by Dennison and others. These early wristwatches were then sold to jewelers, who then put their own names on the dial. The earliest watches from the firm of Wilsdorf and Davis are usually marked "W&D" - inside the case back only.
Hans Wilsdorf registered the trademark name "Rolex" in La Chaux-de-Fonds, Switzerland during 1908. The word was made up, but its origin is obscure. One story, which was never confirmed by Wilsdorf, is that the word "Rolex" came from the French phrase horlogerie exquise, meaning exquisite watch industry.
The Wilsdorf & Davis company moved out of Great Britain in 1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) were driving costs up. From that time to the present, Rolex has been headquartered in Geneva, Switzerland, though the company owns facilities in other cities (Bienne, etc) and continents (North America, Asia, Australia, etc).
The company name Rolex was officially registered on 15 November 1915. It is thought this change was part of a drive to popularize wristwatches, which at the time were still considered a novelty largely for women (pocket watches were more common). Wilsdorf was said to desire his watch brand's name to be easily pronounceable in any language. The company name was officially changed to the Rolex Watch Company during 1919. It was later changed to Montres Rolex, SA and finally Rolex, SA.
Rolex SA is a foundation initiated and originally funded by Hans Wilsdorf and the Aegler family. According to foundation documentation, the Rolex SA company can never be sold, nor traded on any stock market.
Watch History Of The World
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A Short History of Seiko Watch Corporation
The company started in 1881, when Kintaro Hattori opened a watch and jewelry shop called "K. Hattori" ( Hattori Tokeiten?) in the Ginza area of Tokyo, Japan. Eleven years later in 1892, he began to produce clocks under the name Seikosha ( Seikosha?). According to Seiko's official company history, titled "A Journey In Time: The Remarkable Story of Seiko" (2003), Seiko is a Japanese word meaning "exquisite", "minute", or "success". (The meaning "exquisite" is usually written while the meaning "success" is usually written .)
The first watches produced under the Seiko brand appeared in 1924. In 1969, Seiko introduced the Seiko Astron, the world's first production quartz watch; when it was introduced, it cost the same as a medium-sized car. Seiko later went on to introduce the first quartz chronograph. In 1985, Orient Watches and Seiko established a joint factory. Recognized as a leader in timekeeping accuracy, Seiko products are often used as the official timekeepers of the major sporting events including the Olympic Games and the FIFA World Cup editions in Argentina 1978, Spain 1982, Mexico 1986 and Italy 1990.
Seiko produces both quartz and mechanical watches of varying prices. The cheapest are around US$50; the most expensive (the Credor Spring Drive Sonnerie) costs over $US100,000. Seiko's mechanical watches are the most prized by collectors-from the Seiko "5" series (the 5 is proposed to reflect 5 essential features of the watch namely shockproof, waterproof, automatic, with day and date display), which is the most common, the Seiko automatic Chronometer series, the "Bell-Matic" with a mechanical alarm to the highly prized luxury "Credor", "King Seiko" and "Grand Seiko" lines. Seiko Kinetic watches account for a large proportion of sales nowadays and combine the self-energizing attributes of an automatic watch with quartz accuracy. There is no battery to change; the watch is entirely powered by its movement in everyday wear.
Seiko Corporation of America is responsible for distribution of Seiko watches and clocks, as well as Pulsar brand watches, in the United States. The models available in the United States are normally a smaller subset of the full line produced in Japan. Seiko Corporation of America has its headquarters and Coserv repair center in Mahwah, New Jersey. In the United States, Seiko watches are sold primarily by fine jewelers and department stores, as well as 19 company stores located in various cities.
Seiko's 2004 marketing campaign emphasized that a watch, as opposed to other traits (such as what car they drive, for example) tells most about a person.
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