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Regardless of whether you are operating an online or offline business, it's important that you reduce your costs, thereby increasing your profits. Although advertising is an investment in your business and not an expense (if done correctly), you should be on the lookout for free methods of marketing, and free ways to make money online.



Once the sales start to roll in, you can then invest some of your profits into paid methods of advertising. But let's focus on some of the free methods for now.

1. Article marketing is probably the most effective free way to make money online (and my favourite). Writing articles does take up a lot of time, but I feel that there's nothing more satisfying than creating quality content that can help people solve a problem.

Once you submit your article to the article directories, you will begin to get targeted traffic from people that are interested in what you have to say. Web masters and ezine publishers will also pick up your article to use on their site or in their newsletter, which will give you even greater free exposure. Don't forget to research keywords and place them in your article. This will enable your article to rank well in the search engines (more free traffic).

2. Blogging is also an excellent way to drive free traffic to your web site. You can set up a blog for free, add regular content, link to your main site, and promote affiliate products. Make sure that you "ping" your blog every time you add content. This will alert the blog directories that you have made a new post, which will bring in the traffic. The search engines love blogs because of the fresh, regular content. So if you are consistent with this method, you will be getting picked up by the search engines more and more.

3. SEO (search engine optimization) is simply the on-page and off-page optimization of a web site. You optimize the content on your site by placing well-researched keyword phrases that target the right audience. With off-page strategies, the idea is to get tons of back-links to your site (from article submitting and a linking campaign) so that you rank well in the search engines. If you can get on page 1 of the search results for your keywords, you will get massive amounts of free traffic.

4. Forum participation gives you the opportunity to ask questions, learn, and also to help other people. If you have a link to your web site in your signature file, not only does this give you back-links to your site, but it also allows people to click through to your site. Make sure that you contribute useful information, rather than blatant advertising.

5. Linking is a campaign of creating links pointing back to your site. One-way links are much better than reciprocal links in terms of ranking with the search engines. So apart from submitting articles with your link in it, you can submit your URL to link directories either manually or with submitter services or software. Or you can approach high-traffic web sites that are related to your niche and ask if they will link to you. The benefit to them is that they have useful content and links to offer their customers. So it's win-win for both of your businesses.

6. Traffic Exchange sites allow you to surf members' web sites in exchange for advertising credits. These credits give you views or visitors to your site. The best use of traffic exchanges is to promote your own compelling lead-capture page to get opt-in subscribers. If your page is short and attention-grabbing, you will get more people signing up to your offer, rather than losing them with a long sales page. Once you build your list, you can follow up until you make the sale, and then consolidate that with back-end sales.

Free ways to make money online usually involve more time and effort. But if you work these methods on a consistent basis, the long term results are often better than the paid methods. And you'll also increase your bottom-line profits by reducing your advertising costs.
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In fact, one of my websites receives hundreds of newsletter subscriptions a month without me having to spend a dime on advertising.

Most Internet marketers will tell you how to write good ads and pay the write amount per click at Google and Yahoo, but what they won't tell you (usually because they don't know) is how to get free traffic that will actually convert into more revenue than the paid traffic!

There is only one catch - these traffic generating techniques will cost you your time instead of your money. Now you could easily make it cost you money instead by hiring someone else to do it for you, but that is your prerogative.

If you apply these simple techniques you will get more target traffic to your website.

Here are six easy ways to get quality targeted traffic to your website free of charge.

Note: These are steps 4 through 6. View the first part of this article for the first three steps.

4. Submit your articles to article announcement lists.

After you have submitted your articles to the article directories you need to also submit them to announcement lists. This is a great way to get an immediate boost to your website traffic.

An article announcement list is simply an email list that webmasters subscribe to so that they can receive free content for their websites. Webmasters such as yourself send their articles to these email lists. This benefits both sides.

You can go to http://groups.yahoo.com to find such lists where you can publish for free. Just type in "article announcement" in the search bar to locate those email lists that accept article announcements.

5. Exchange links with other webmasters.

You have probably heard this one before. It is by far the most misunderstood and misused Internet marketing technique on the net today.

The idea is simple - offer to link to another website if they will in turn link to yours. This helps to boost your search engine rankings and also gets you visitors to your website.

When done properly this can do wonders for your website traffic. Unfortunately most link building campaigns turn into a free-for-all link farm building campaign where all webmasters do is get as many incoming links as they can, even if they are completely unrelated.

By getting unrelated links into your website and posting unrelated links out your links page will simply become a myriad of anchor tags that nobody will bother using, thus destroying its principle purpose.

To learn how to run an effective linking campaign, I strongly suggest visiting the site http://www.linkingmatters.com. They have a great free tutorial on how to run an effective link building campaign that will actually give you results.

6. Create a free re-brandable e-book or PDF report.

This method has the potential of getting you thousands of visitors within a short period of time. Similar to submitting your articles to directories, you can also create a free 10 to 20 page e-book about an important subject related to your niche market.

Within this e-book you can have a couple of affiliate links to products that you recommend. Make sure that these products are actually worth while as the intention is not to make money but to get your e-book spread as far and wide as possible.

How do you do this? You allow others to re-brand your PDF report or e-book to include their affiliate links instead of yours! I recommend using a service such as http://www.viralpdf.com to do this.

Why would you allow others to do this? Because they will send the PDF report to as many people as they can in order to make money! Of course the URL to your website will still remain intact, so you will benefit from others doing all of the work!

If you don't want to spend any money, then you can just create a really good report that has no affiliate links and allow others to reproduce this on their sites. Tell others that they can give the report or e-book away as a free gift to those that subscribe to their newsletter. This will add quality to their websites and will generate more traffic to yours.

In conclusion...

I hope that by reading this article I have opened your eyes to a few new possibilities to generating traffic to your website without spending a lot of money (or any for that matter).

In the end word of mouth is the most powerful marketing technique. All of the methods listed above are basically ways to get other webmasters to tell their users about your website. It is always a win-win situation.

Note: This is Part 2 of a two-part article. To read Part 1, go to http://www.internetbusinessformula.com/free-website-traffic.php.
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About Author
Both Andrew Jones & Matthew Glanfield are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Andrew Jones has sinced written about articles on various topics from Internet Marketing, Home Businesses and The Internet. Andrew Jones has been a business owner for the past 10 years, and is now an Internet Marketer and Plug-In Profit Site owner. Discover the best. Andrew Jones's top article generates over 18100 views. to your Favourites.

Matthew Glanfield has sinced written about articles on various topics from Adwords, Site Promotion and Make Money Online. . Matthew Glanfield's top article generates over 4400 views. to your Favourites.
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