The obvious choice would be to put that effort into your website and content. You can achieve the same results by simply refreshing the content of your website or blog. You can add to its archives and additional resources sections (without muddying the primary pages we established before), and still give current information and additional value to your customers and to the search engines.



Not only can you add additional content, but you can test and tweak and change the content you have and test it against past versions. As you'll find out, even the very small, seemingly insignificant changes can really make a large difference in your traffic and conversions. Spend the time you would spend posting on a blog to look for ways that you can tweak or enhance your website.

And don't forget—you've got that master site to build. Instead of devoting time to a minimal-return blog, why not get started on your big catch-all so that you can dominate your niche traffic?

Articles, Articles and More Articles

All the articles you write, or hire out to a freelance writer to have written, do not need to be posted on your website. In fact, they shouldn't be. Use those primary articles and tutorials on your site, add some new stuff now and again to keep everyone happy, and then submit to article directories. Utilize profile and link capabilities to link back to your website, the authority on Widgets. (You might know this method by other popular names, like "Bum Marketing" or "Article Marketing.")

Subscriber Lists and Mailings

This is something you need to take some care with. Subscriber lists are not recommended for all types of products; otherwise, building your list(s) through squeeze or landing pages is not recommended for everyone. For many sites, the presence of a squeeze page between the website and merchant offer will only turn the visitor of, and send them packing to the next, less demanding provider.

Nevertheless, there are way to make subscriber list work to your advantage. If your product lends itself to this type of sales, then spend time crafting great emails and marketing campaigns instead.

Social Marketing

Social marketing is what is driving web 2.0. Instead of spending your time on a new blog people may or may not eventually find, spend it on the blogs of others who've already captured your audience. Become a contributing member of the community, make some friends, and use your wit and wisdom to get people to click on your name, link, or profile and visit your website. Do the same by creating webpages on social websites like Facebook, Hubpages,Squidoo and MySpace; frequent forums and other places where potential buyers may gather.

By utilizing social marketing into your campaigns, you're bringing your products to the masses, instead of waiting for them to find you. It's a much more active approach, and one that can be tailored to offer that all- important focus your affiliate plan needs. Not only that, but it's a lot more fun than having to talk to yourself on your blog, too, and you won't even have to worry about maintaining it when you're off on vacation enjoying all that Big Shot affiliate cash!