1) What's your ethical bribe? You must have a sign up bonus or ethical bribe to get folks to leave their email address. Sure you'll get some people who are ready to sign up for anything but it's not likely that those people will buy anything from you. The tougher it is to convince them to leave their email address, the better suited they are to your customer base.
2) Don't hide your sign up form. Many times web sites will have sign ups at the bottom of the home page which users generally won't find. If your sign up isn't clear - and one of the first things surfers see when land on your page - it needs to be.
3) Be careful what you ask for. Asking for too much personal data can be crippling to a sign up list. Generally I'll recommend that people ask for an email and first and last name (in case your email program can customize each newsletter with the subscriber's first name). Otherwise leave the extensive data gathering for another time. The quickest way to lose subscribers is to ask them for information they're not comfortable giving.
4) Overpromise & overdeliver. If you're going to do this, do it right. Don't gather email addresses only to offer something of minimal value in the way of a newsletter. Make sure your readers know exactly what they'll be getting; in fact, why not offer to let them scan some back issues so they know right up front what to expect. If you overpromise and underdeliver, you'll not only lose subscribers but valuable readers as well.
5) Say please, say thank you. You've already said "please" with your ethical bribe, now make sure you say thank you for signing up with a robust sign up page. Depending on what your goals are for this newsletter, your sign up page can reflect this. Perhaps your book cover or some other information? While you don't want to overwhelm folks, a blank sign up page is a little lackluster in its delivery and should be avoided at all costs. If you just want to say "thank you" that's fine too, but make sure they have a way to get back to your home page.
If you still find that you're getting a lot of unsubscribers, take a minute to email them and find out why. It's possible they've changed their interests but in case it's something you've done, you'll want to find out what happened so you can avoid it in the future. Sometimes you will learn the most from the folks who decide to go, rather than those who have been with you for a long time.
Ways To Grow Breasts
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem. Then you need to build awareness that your solution is relatively pain-free, seamless, affordable, and gives companies good return on investment. This article will show you ways to do that.
Seminar Marketing is Very Effective
Seminar marketing is one of the best forms of IT marketing because it builds awareness. Instead of you or your salespeople going around on sales calls and spending an hour or two talking about the fundamentals to individuals, you can do pretty much the same thing in room full of prospects simultaneously.
No Pressure on Your Prospects
And it's MUCH less intimidating to your prospects. With the right registration, the right follow-up procedures, the right qualifications, the right invitation strategy, and right follow-up calls, you can do a tremendous amount of business from holding seminars on key technology issues for your niche. For more information on holding seminars, check out my Sweet Spot Clients Teleseminar Series ().
IT Marketing: White Papers
Publishing a white paper or an e-zine is another really great way for a lead capture and follow-up mechanism. Let's say you're running a direct mail campaign. One of the best ways to get a response is to offer some kind of white paper that you can give out that has a high perceived value.
This white paper can either be developed by you, outsourced to a freelance writer, or you can adapt something from one of the reseller programs you belong to. Of course if you regularly do seminars, you can simply offer an edited transcript or white paper based on the seminar to help with your IT marketing.
IT Marketing: Get the Word Out
You can advertise your white paper when doing any kind of display ads or direct mail piece. It gives people an excuse to call or excuse to go online and request something. Once they request something, you have a way of capturing their information and using it for further your IT marketing processes.
The Bottom Line on IT Marketing
To maximize your value to prospects, you need to let them know what problems they have and how you can solve it. Two great ways to do this are by holding seminars and advertising your white paper to prospects.
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Both Penny Sansevieri & Joshua Feinberg are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Penny Sansevieri has sinced written about articles on various topics from Build Online Business, Politics and Writing. Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit. Penny Sansevieri's top article generates over 90500 views. to your Favourites.