How many times have you read that in a sales letter? Tens, hundreds, thousands of times! I know I have. It's become an overworked clich?. But clich's are clich's because they are true!
I know because I went through my own revelation about web business.
After suffering a stroke and facing up to loss of income and medical bills, the web seemed like the solution to everything. I struggled with every trick in the book?but I was distracted by the noise on the web and never able to stick with anything or get anything to work. But through my very inability to focus, I learned the number 1 lesson about the web ? persistence is the heart of web success.
Then I had my revelation. I needed to find something I enjoyed doing. Then I would stick-to-it. Wow! So incredibly obvious, I felt sick about it!
As I cast around, my choice fell on article marketing. I'd always liked writing, but could I write with discipline and persistently? Well, it turned out that I could but along the way I had to get past some roadblocks and re-learn some things.
** I had to learn to pay more than lip-service to the absolute reality that "content is king" on the web. If you've taken that to heart you are in-synch with the search engines and more importantly the customers?article writing goes with the flow...
** I had to learn a skill ? how to write an article. Now, luckily that's a lot easier than it sounds?all the basic materials needed are on the web?Also, as writing is a skill, the more you do the easier it gets?you may never be a great author, but you can be a superb writer of short, fact-stuffed pieces that people absolutely love because they make a real difference to their lives?
** I had to learn to exploit my new article writing skills systematically. Simply putting an article out there doesn't do much good. You need a planned program of articles that are written with multiple uses in mind. And you have to learn the skills of monetizing the targeted traffic you will certainly generate?
** I had to make a vow, to avoid the self-defeating abuse of article writing. Duplicate articles, plagiarism, poor writing, unstructured and almost unreadable drivel, all these and more have to give way to solid, researched ideas with an original twist. If you do that the article users and readers will love you and you will succeed?
** I had to take a vow of patience. I don't know if there really is a Google Sandbox into which all newbies are put, or whether Google, faced with billions of web pages, is simply ?slow' to get round the web. Whichever, Google itself admits that finding all your links can take significant time! But the patience is worth it. There are ways of making short term money with articles, but the real money is in the residual income you get from the way articles (and their links) stick around on the web, creating traffic and building your search engine position?
** I had to invest in a few tools. Paid directory memberships to access the ezines, an article submission service to take out some of the drudgery of getting to the free article directories, mailing list and autoresponder services, and, of course, some web sites with domains and hosting. None of these broke the bank?
I came to article writing because as I looked into myself; writing and communicating ideas are things I deeply enjoy. But article writing is a way to promote all kinds of things. I could just as easily have had a passion for gardening and used articles as a way to talk about that. I would have ended up in the same place.
Easy money! Yes, because doing something you enjoy isn't hard. Requiring no work? No! But for those of you entranced by the myth of ?passive income', adding solid content to the web is a great way to achieve it. As your work spreads and you keep adding to it, it accumulates and sends you profit for years. Moreover, as ?content' is the life force of the web, writing articles goes with the flow and is immune to sudden changes of policy ? like the Google Slap.
Writing and in particular article writing, is THE heart of web profits for the ?everyman' and ?everywoman' on the web and practice makes it easy! It is working for me'it can for you.
Copyright (c) 2006 Michael Kay HBBReview.com
Ways To Make Easy Money On
However, if you can drive hundreds and then thousands to your site on a daily basis you could join the top earners on the internet, leave your job and earn a superb income working just a few hours a day or less. By the way, the top earners rake in 6 figure incomes a MONTH!
There are 2 choices, traffic you pay for and free traffic. No question, you may think, free traffic must be the logical way to go! However the free traffic usually requires patience and most people want to make money online fast!
Let's look in more detail at both.
Firstly paid traffic: This includes things like pay-per-click campaigns that lots of the search engines enable. For instance, log onto Google or MSN or Yahoo and, as an example, type in to the search box ‘flat abs'. You will see lots of information come up about how to get a flat stomach, and down the right-hand side of the page there will be small adverts. These are paid for by website owners who are selling things relevant to ‘flat abs'. Every time someone clicks on their advert, they pay the search engine a fee. You can get excellent results because the traffic is what we call ‘highly targeted'. In other words you are not just getting any old visitor, you are getting a visitor who is specifically looking for what you are selling, so they are likely to buy.
Paid traffic also includes visitors who come from online classified ads, ezine adverts (online publications), paid emails and so on.
Free traffic includes the following: articles, forums and traffic sites.
If you can write about a subject you know well, this can be a great way to generate traffic. Once you have written your article, which will include a link to whatever you are promoting, you can get it published online. Your article can then be reproduced by any number of website owners and online publications. Imagine the power of having your article reproduced in an online magazine that goes out to thousands of subscribers every week! Or, imagine that a popular website puts your article on their site. All of their visitors will then see your article and a proportion will follow the link to what you are selling.
Forums reach a huge audience, but may not be for everyone. My Space is an example of a very popular site that has forums. You need to use these sites properly to get good results. In other words, you need to get fully involved with the online community, it's no good just plugging your site as people will see straight through you.
Traffic Sites are sites where you can generate traffic for your site by spending time surfing other people's sites. This can be effective, but also time-consuming. There is software that can help massively with this (see my ebook). Also you can build downlines with many of these traffic programs and this can enable you to create an avalanche of traffic.
The very best way, in my opinion, to generate high amounts of free traffic long-term, is through what is called SEO (search engine optimisation). This is where you create a website that is search engine friendly, and is a whole specialist area. I have a free ebook all about just this on my site as it is too complicated to cover here. The result of good SEO on your website is that, in time, (usually many months) you will rank high in the search engines which means that you will get masses of free traffic.
For instance, when you do a search on, say, MSN or Google for anything – as an example let's say you do a search for ‘flat abs' the search results come up on the page and the site that is in the top slot will obviously be the site that many people will click on. Sites on page 4 or page 12 etc. are not likely to get many clicks at all. The person who has their site in the number one slot is getting loads of free traffic, purely because they have taken the time to do good SEO on their site. SEO includes what you do on your site as well as what is called ‘off page optimisation'. This is basically links, and the more quality sites that link to yours, the better. There are some clever ways to achieve this, all covered in my book.
To sum up, there are ways to generate immediate traffic but these will usually cost you, and there are the longer term methods which require work, knowledge and patience, but which are very well worth it in the end! Good luck with making money online.
Both Michael Kay & Joanna Payge are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Michael Kay has sinced written about articles on various topics from Email Marketing, SEO linking and Computers and The Internet. Michael Kay edits the *Insights Letter* and *The Home-Based Business Review*. These are FREE publications stuffed with ideas, access to resources and free gifts. Subscribe now at. Michael Kay's top article generates over 12100 views. to your Favourites.
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