Relax ' there's a point to customizing your resume to meet the needs of employers. In The Career Champion newsletter, I regularly cover the fact that a resume needs to deliver a clear message in order to be effective. However, this doesn't mean that every resume you send must be a completely different version.
If you're unsure of the actual breaking point between one resume and another, here are 3 ways to tell if you'll need an encore version:
1) Your skills aren't focused on one main career goal.
My clients often find that they can target one particular job type by showing strengths for that role. If they wish to pursue a similar position, I recommend that they change a few words here and there.
However, if they focus on an entirely DIFFERENT job type, that's another matter. It's hard to convince employers of your business development skills, for example, if your resume is centered around your expertise in operations management.
By the same token, if you see yourself with a "fallback" option of sales management, but you'd really rather be a strong individual sales performer, it's best to divide these goals into two resumes to clarify things for employers.
2) Your credentials are SO broad that your resume goes on forever.
If your resume gives hiring authorities too much to read (especially if there's too many interesting facts that don't add up to one message), then it's time to narrow your focus.
Proving your fitness for a particular job is a matter of tuning the text around WHY you're qualified, and then backing up your story with achievements and other examples.
3) Tweaking your resume for each job application requires a major rewrite.
If you can't reasonably dedicate your qualifications profile or summary to one suite of skills, then you should separate out your career goals—and your resume versions.
This may involve extra effort on your part, including additional keyword research and a different presentation, but the end results will be worth it.
Remember, recruiters have enough resumes to read without getting confused by what you want to do! Zeroing in on your specific, measurable credentials allows you to quickly convey why you are qualified, eliminates the potential for confusion, and gets your resume noticed much faster.
Ways To Tell If A Girl Likes You
10) If you believe in your business and want to do something about it?
9) If you understand that people need to hear your message?
8) If you know the difference between the web and the Internet or are willing to learn?
7) If you are a power blogger with purpose?
6) If you dream in web design?
5) If you draw up battle plans for list building?
4) If you use lots of three letter abbreviations like RSS, PPC and SEO?
3) If you develop podcasts where you opine and are pithy?
2) If your video streams are both witty and meaningful?
1) If you are willing to barter or beg for backlinks?
?you might just be an Internet marketer.
Perhaps it's not the best list, but it does point out that Internet marketing is more than a simple task performed once and forgotten. It is an ongoing act of belief in your business. It is the desire to be in business next year at this time. For some marketing is an obsession.
Every grade school student seems to plant a few beans in a Styrofoam cup as part of a science experiment in school. It isn't long before those bean plants begin to grow and children urge their parents to become bean farmers. This visual is how it is with Internet marketing.
You start small with the beans of Search Engine Optimization (SEO), link building and networking. As those seeds grow in the fertile soil you've prepared you need to realize your work isn't done. The plants won't last in the container you started with so they need to be transplanted in a larger container and a few other nutrients and seeds planted (you want a staggered crop).
For most businesses the problems begin when they try to plant a few seeds in unprepared soil and believe they have done all they can. They don't water the soil, transplant the plants for improved growth and they fail to sow new seeds.
It's sort of like painting your house once and believing it will never need to be repainted again or putting tires on your vehicle and assuming they will never need to be replaced or cutting your hair once and believing that will be enough to keep your hair healthy and manageable for life.
Like a seed it can take some time to see growth so it can be easy to pay attention to other parts of your business while neglecting the marketing seeds.
The growth of a business depends on getting the word out.
I had someone tell me recently they didn't believe in advertising then they handed me their business card. Am I the only one to see the irony in that? Advertising was not important to them (or so they said), yet they were very interested in telling me about their business.
If you have a business online you MUST believe in advertising. You can only grow when you have an Internet marketing attitude enhancement.
If you can't find yourself in the top ten list above maybe it's time to move into exploration mode.
Both Laura Smithproulx & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Laura Smithproulx has sinced written about articles on various topics from Cover Letter, Build Online Business and Careers and Job Hunting. A unique resume authority, Laura Smith-Proulx is the Executive Director of , a career services company that caters to technical, sales, and organizatio. Laura Smithproulx's top article generates over 27100 views. to your Favourites.
Scott Lindsay has sinced written about articles on various topics from Payday Loans, Computers and The Internet and Mens Health. Fast with HighPowerSites.com or with BuildAGrea. Scott Lindsay's top article generates over 1830000 views. to your Favourites.
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