Web design became a very competing art in these days. People can design and compile websites without much knowledge of webdesign. Software packages which available on the internet and at computer shops make it easy for the novice to design and develop effective websites. Good looking websites can be produced with these packages with merely a drop and drag action in many cases. Even more complicated applications like database and interactive applications can be automated and easily created with some of the latest online packages.

Web design is aimed to create web pages and websites in such a manner that it is suitable for interpretation and can easily be displayed by a web browser.Web design can be effectively used to attract clients or customers to your website and web pages.Web design can be seen as an art or skill when properly applied.Website design involves not only graphic design skills but also includes other Internet and IT technology skills.The ability to navigate easily through a website is definitely obtained by lots of experience and skill.

Web design sometimes start as a hobby and later develop into a more serious an fulltime work.Web designers must train themselves to become skilled to be able to compete in this market. Unskilled webdesigners cause a lot of damage the web design industry potential customers may think that the sub standard quality produced, is the norm.Customers are getting the wrong impression of the full potential of web design as a marketing tool when this happens.marketing tool.

Websites collect information about certain topics and subjects and is a a combination of skilled and professional web design tools of computer technology, database applications, internet tools and other business skills like marketing and accounting knowledge. Well planned an tought through web design is the make or brake factor to attract new customers to your website and organisation. Websites should be well balanced in terms of presentation, functionality, navigation and professional search engine optimization. This holds the key to success most websites.

The index page of a website is normally the homepage. Landing pages, sometimes called slashpages are used as intoductional pages in some cases. Attention of a clent get drawn by these pages and then get diverted to the main application or page wher the sale is converted. Web designers will design a home page or splash page in such a way that it will draw attention to specific areas, but also in a way that the rest of the website's pages can easily be reached. Navigation menus are normally used in web design to visit other pages which are linked to each other in a specific website.

URL's or the the web address refers or index each page on the world wide web, making it easy for us to find specific pages amongst the billions of other. various pages and formats like HTML, PHP, images , video, audio and other objects get linked or can be referred to by these url's or web addresses. Srearch engines and web directories also play a important role in finding information on the web. Designers of Websites should therefore know how these directories and search engines function to ensure good results when someone is searching for the content on yourwebsite.

Web design and web Seo can actually not be seperated. The main object to create a website is obviously to draw attention to your organisation or to generate sales. Websites that are not properly optimised for search engines are therefore useless and a waste of time and money in most scenarios. Optimised websited are efficient mareketing tools when utilised properly. In South Africa we have seen a positive move towards the internet as a marketing tool in the last few months.