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Anyone who has used the internet will have experienced good and bad websites. However have you ever thought what makes a good one and what makes a bad one? There are some very simple things that you can do to ensure users have a good experience when they come to your website.

Why is it important for users to have a good experience? Well the simple answer to that question is that the better the experience the greater the chance of conversion. The better your website the more confident people will be with you and your company which will result in more sales.

So what are these important elements? Below is a list of them with an explanation of the best way to go about it.

1. Usability

This is how easy it is to get around your website. To have a great usability on your site you need to ensure that you have a high quality navigation system. There are a few things to ensure you include in order to make it easy for people to get around and these are:

a. Link to home page on every page. This will mean that people will always be able to get back to home wherever they are.

b. Contact easy to find. Make sure you include a link to your contact page in your main navigation bar. This will make it easy for people to get in touch if they have a question.

c. Keep deep content to a minimum. Try and make sure you have no pages more than 3 clicks away from the home page so that people can easily find what they are looking for.

d. Plan in advance. It is a good idea to decide what is going to go on your website before you design it. This will allow you to put all your content into categories and decide on the main headings in your navigation bar.

2. Readability

It is important that your visitors can easily read the content on your website. If not they will leave before they have read a word. We would normally recommend having dark text on a light background as this is easiest to read. That is the reason why so many websites have black text on a white background as they know everyone will be able to read this.

You should also think about your use of fonts at this stage. Although many fonts look great and interesting they are not necessarily web safe and so not all visitors will be able to see them. This means you may be losing customers. Stick with a basic web safe font, even if you think it is a bit boring. Remember that people need to be able to read your content.

3. Visibility

By this we mean make your site easy to look at. Don't try to overdo the graphics and have too much going on as this will distract people and make them want to go somewhere else. Try to keep the number of colours you use to a minimum, one or two can work really well.

Finally, think about what you would like from a website and try to put that into action.

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There are four critical rules and principles for beautiful and effective web design. When it comes to your website, more attention should be paid to every minute element to make sure it performs optimally to serve its use. This article will discuss the 4 critical rules and principles for beautiful and effective website design.

As a web designer, you have to create your websites to give your visitors the utmost ease of use, the best feeling and most important of all a welcoming experience. It doesn't matter if you had the greatest merchandise in the whole world, if your website is badly done you won't be able to sell even one copy of it as visitors will be driven off your website by your lousy web design and development.

It is imperative to practice high-quality design principles to make sure your website reaches out to the greatest amount of visitors and sells to as many people as it possibly can.

Here are four critical rules and principles to observe for beautiful and effective web design to ensure your website performs as best as it should.

1) Avoid Using Splash Pages

Splash pages are the initial pages you see when you arrive at a website. They usually have a very good-looking image with words like "welcome" or "click here to enter". In fact, they are just that - pretty vases that have no real purpose or inherent value. Do not give your visitors and potential customers a reason to click on the "back" button! Give them the value of your site upfront without the confusion of a splash page.

2) Avoid Excessive Banner Advertisements

Even the least net savvy people have taught themselves to pay no attention to banner advertisements so you will be wasting precious website real estate by promoting banner advertisements. Instead, provide more important content and intertwine relevant affiliate links into your web content, and let your visitors sense that they want to buy instead of being pressed to buy.

3) Use Clear and Simple Navigation

You have to offer a simple and very straightforward navigation menu so that even a young child will know how to make use of it. Stay away from intricate Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to find the way around your website, they won't.

4) Have A Clear Indication Of Where The User Is

When visitors are intensely engrossed in browsing your website, you will want to ensure they know which part of the site they are in at that point. That way, they will be able to browse applicable information or navigate to any segment of the site without difficulty. Don't baffle your visitors because uncertainty means "abandon ship"!

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

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Both Mercedes Aspland & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

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