Some web forms are extremely basic and only email forms to administrators. Others are integrated into databases and lead management software. Here is some thing to look for when choosing web form software.
Targeted Lead Generation
Web forms allow site owners to gather valuable information, including contact information, referral web site URLs, search engine keywords and visitor comments, and more. The results of these web forms can be posted to a database and emailed to administrators. Respondents to web forms could be buying a product or interested in receiving more information. The leads generated in this manner are highly targeted since the people filling out the request form will have seen your site and know the purpose of your company.
Keyword and Referral Tracking
If you use search engine marketing to promote your web site, tracking keywords from search to sale can greatly increase your ability to focus on the keywords that work. When a person navigates from one page to another, tracking software can carry certain data along. The carried data can include keywords and the referral web site URL. This data is then recorded on the order form or an information request form so that web site managers can determine which keywords and site are sending the most conversions. This allows marketing efforts to be directed to what's working.
Self-Populating Database
Instead of buying a database of leads, or having telemarketers working to create lead databases, web forms allow site owners to have the prospects themselves populate a business database. In this manner, an entire database can be filled with people specifically interested in the company hosting the web form.
Email Marketing
Email marketing allows site owners to keep their companies in front of targeted audiences. Email newsletters can add value to web sites, providing a precious resource to site visitors. Informative newsletters allow site owners to send advertisements to highly targeted recipients that have opted-into the list. Newsletters can be sent at any interval, including daily, weekly monthly or yearly. By providing informative articles and/or discounts and special offers, many visitors to your site will be happy to opt-in to your mailing list. Sending email to mass amounts of people that have not requested information from you is generally regarded as spam and should be avoided.
Auto Responders
Web forms can allow automated responses to be sent, taking some work out of lead follow up. For example, if a product is likely to be used in 30 days, an auto responder can be sent to send a discount or reminder to the purchaser of the product 25 days from initial delivery.
Conclusion
Web forms are powerful tools for almost any business web site. Before investing in a web form solution, check your options and find a solution with all the features you want. Using advanced web forms can dramatically increase your marketing feedback and sales.
Web Forms How To
Since many people who design web forms have never designed any form of any kind in their lives before, it's hardly surprising that plenty of the results could do with a little improvement. And if you've spent any time on the web, you'll know just how annoying bad forms can be. In this article, then, we'll look at seven quick and easy ways to make your web forms much better.
1. Remember the Rest of the World.
This one is a call-out to American websites especially: don't forget that your site will have more than just American visitors! It's very insulting to be asked to register for something, only for the site to demand my state and zip code, leaving no space for me to choose any other country or enter a postal code in any other format than five digits. To save the trouble of the whole thing, I usually just go for 'California' and '90210'. A bad entry for that person's database, just because they didn't consider me when they designed their form.
2. Don't Use Huge Drop-Downs.
Likewise, though, if you are nice enough to let me choose a country, don't make me do it from an alphabetised list of every country in the world! The same thing goes for lists of states, counties, and so on. Drop down lists that are long enough to have scroll bars are just plain difficult to use and inconvenient. I'd much rather just type the name myself, thanks.
3. Always Offer Suggestions.
So someone can't get something they filled in on a form . Their username or domain name or whatever was already taken. What do you do? Please don't just say "sorry, that one's taken, please try another". Come up with some useful suggestions of alternatives that are available, and let me choose them easily if I like them. Do try to be more imaginative than just adding numbers to the end, though, unless you want all your users to be called 'jane23436'.
4. Don't Punish Double Submitters.
There are some people, let's face it, who just aren't all that sure how the web works. They've been taught that you have to double-click computer things to make them work, and so double-click they do: on links, on buttons, on everything. At some point, one of these people is likely to click twice on your submit button. You should allow for this in advance, instead of punishing them for it with an error. You might even consider using Javascript to grey out the submit button once it's been pushed once, which solves the problem in most cases.
5. Stop Being So Picky.
Come on, now, do you really need my birth in dd/mm/yyyy format? Couldn't you figure out what I meant if I wrote a month out in words, or if I only put in a one-digit day, or a two-digit year? Of course you could. Don't throw my input back and ask me to fix things that a little server-side scripting could just as easily fix for me.
6. Display Warnings on the Page.
There are few things more annoying than websites which pop-up those little alert boxes, causing the computer to make a loud 'ding!' sound as they do so. If there's something I need to go back and fix, add the warning to the page itself, preferably with a red border or background to mark it out for my attention. Don't make me read a dialog box, click OK, and scroll back up myself to hunt for my mistake.
7. Only Ask for What You Need.
Last but not least, this is a rule that could make so many web forms so much better. If the information you're asking for isn't absolutely crucial to your dealings with me, don't ask for it. Every second I spend filling in a form is a second I spend getting more frustrated with your website, and more likely not to finish what I've started if something goes even slightly wrong. Your site should be set up to figure out as much as it can about me automatically. Don't ask what language I want to use. My browser tells you that in its HTTP headers. Don't ask which country I'm from. You can detect that with my IP address. Save me time, and I'll be much more likely to appreciate your site.
Both Halstatt Pires & Floyd Bogart are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Halstatt Pires has sinced written about articles on various topics from Realestate Marketing, History and Ezines And Newsletters. Halstatt Pires is with MarketingTitan.com - visit us to read more .. Halstatt Pires's top article generates over 368000 views. to your Favourites.
Floyd Bogart has sinced written about articles on various topics from Advertising Guide, Web Development and Advertising Guide. Floyd Bogart has been in the Marketing field for his entire 26 year career. He is now focusing all of his efforts to online marketing. For more information on website design go to:. Floyd Bogart's top article generates over 4400 views. to your Favourites.
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