Some webmasters use web marketing tricks thinking they can fool the search engines. But the search engines are smarter than you think! It can determine the methods or tricks you are trying to play with it. These methods can radically pull your website's rank down! These methods may be tempting in some ways but be warned for they may be more of a threat than a help!
These methods can do nothing good to your website so avoid them at all times. They can have your website penalized by the search engines and if this happens, you just wasted all your efforts in building your site. So to save your site from the worst fate, remember to avoid these methods:
?Tolerate Missing Pages
Always make it a point to check the pages of your website. Don't allow missing pages on your site. Check every page of your website for completeness in all its elements.
?Depend on Free Web Hosting
In terms of credibility and visibility, websites not using free web hosting perform better compared to other websites using free web hosting. The search engines also look at sites that don't depend on free web hosting as more important.
?Fill Your Site With Irrelevant Keywords
Keywords play a vital role in the visibility and ranking of your website on the search engines. However, the use of irrelevant keywords will bring no traffic to your website. Your website may have a little traffic but without conversion!
?Steal Site Content
Try copying the exact content of other websites and your site will soon be closer to getting penalized. The search engines are smarter than you think and they will always notice the content duplication. So quit taking the risk, create your own site content instead.
?Keyword Stacking
Keyword stacking is the use of keywords repeatedly. When the search engines notice keyword stacking in the pages of your website, it may not index the pages properly ? or worst they will not index the page at all.
?Use The Hidden Text Trick
Don't fool the search engines by placing invisible keywords and keyphrases. This is a method that will trigger a red flag from the search engines.
?Keyword Stuffing
Keyword stuffing is adding irrelevant keywords to the description of a graphic or a tag. The keywords are not at all related to the description. This can be considered spamming especially if the search engines find out about it ?which is most likely to happen!
These methods or tricks will not push your site to the top of the search engine result pages; instead, they will just pull it down to the lost world of the cyber space. Why not stick to permissible methods instead? They can guarantee your site of a higher traffic, visibility and sales!
Web Search Engines List
Besides search engines, web directories are commonly used tools to find the websites that contain the information or products and services you need or desire. Web directories sort websites based on category rather than keyword, making it easier to choose the site you need. While they contain hundreds of thousands of stored website links, web directories offer an efficient way to weed through the web and maintain your sanity.
There are so many duplicate sites on the web today and they are very difficult to tell apart. This is thanks to cloning, where a coder will go in and create a copy of a site for someone else for a large amount of money. This has made surfing the web even harder in recent years as some of these sites change the information to directly deceive users into believing that they are the first of their kind in operation. This has made it difficult to find truthful and accurate information on the web in so many arenas. Web directories look to change all that and hope to clean up the web by offering their services, most often supported only by advertising, available to the world.
The first way in which a web directory is different from your average search engine is the lack of keyword usage. This occurs because the web directory requires all sites who wish to be placed in the directory to choose a main category for their site. This helps level the playing field in terms of non-targeted searches. Instead of getting a bunch of sites that are of no help because the webmaster has embedded false keywords in the site, you get only the best-targeted results based on the category you choose. This level of efficiency may never be attained by search engines because of their reliance on keywords. Barring any major changes in technology, search engines will continue to pull non-targeted sites because of false keyword embedding.
Secondly, web directories allow for webmasters to choose a second category to more accurately describe the content of their site. This works to further weed out dishonesty among websites and their owners. It would be of no advantage for them to list their site in the directory under the wrong category as people would simply skip over the link and move on to the next. Under the second category, the web directory lists the site twice in the directory and that is the only duplication that will be found in a web directory.
Web directories also carefully choose which sites to include by crawling each site before agreeing to list it. This will keep clones from being established among the already listed sites. This creates a level of confidence in web directories as they are committed to only bring the best possible sites to their searchers and nothing less. While search engines are great tools, they cannot compete with web directories when it comes to accuracy.
There are many web directories to be found. Check with your ISP for personal recommendations on the best web directories there are to fit your needs.
Both Npresence & Charles Hopkins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Npresence has sinced written about articles on various topics from Tools and Resources, Web Development and Adsense. This article is written by an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems,. Npresence's top article generates over 1900 views. to your Favourites.
Charles Hopkins has sinced written about articles on various topics from Computers and The Internet, The Internet. You can use this articles freely in your site or publications but must place the following in it: Written by Charles Hopkins - Senior Editor at Ezilon Web Directory - North American Web Directory and Search Engine -. Charles Hopkins's top article generates over 1900 views. to your Favourites.
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