The key to generating traffic and sales over the Internet is not only to design an attractive Website, but also to provide the right content and function to that site. Your Website should be only a part of an even bigger marketing strategy, that is to entice and encourage your visitors to keep on visiting your Website and fill their shopping cart with your products.

The first design strategy is to uproot and discard any pop-up or banner advertisements from your Website. These end up annoying your visitors, and result in a waste of valuable time and Web page space. Pop-ups that deal with surveys will also irritate your visitors, unless you can provide substantial freebies upon completion. Avoid unnecessary clutter on your website. Delegate specific menus that are clear and easy to understand. Provide high quality content infused with specific keywords, so that search engines too prefer to display your Website at the top of any search. Ensure that your screen resolutions are set to adjust to various screen sizes. Your text fonts should be large and clear so that visitors of all ages can clearly read the content in your site.

Your visitors should be able to visit all areas of your website with getting lost or confused. Hence, it is important to display the location of your visitor at the top corner of each Web page along with clear instructions on how to backtrack or reach the home page. Ensure that all the navigation keys are clearly displayed and easy to find on each page. Stick to a single design theme for all your pages instead of presenting multiple themes where visitors could easily get lost. Do not try to incorporate fancy drop down menus that might be difficult for a novice visitor to understand.

Another unethical tactic that many designers adopt is providing misleading links that lead visitors to a totally different and unwanted site. Provide only genuine links that can actually help your visitors. This will build up trust with your visitors and could result in increased business in the future. Another excellent way of building up trust is to write articles about your industry and post it on your Website as well as various other sites. This enhances your reputation as an expert, provides valuable information, and offers your visitors tips.

If you have inserted audio or video options in your Website, ensure that your visitors can control the volume and can even exit from the menu if they so desire. A neat idea could be to attach an audio file to all your products so that your visitors could be able to listen to the various features of your products as they click on it. Ensure that you have something different on your Website that makes it interesting and fresh but not irritating. Speed is of the essence of any Website. Hence, avoid inserting high-resolution images or graphics unless necessary. Try to access your Website from slower machines and various browsers to get a feel of how the actual visitor might perceive your site.

Thus, the complete Website design strategy should include attracting new visitors to your Website and ensure that they explore all corners of your site, and ultimately convert to paying clients. Your website design should result in a warm, attractive and practical site that works seamlessly and continuously to draw in visitors and fulfill their needs.