I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.
"Man," he said. "I've never seen assessments shoot up like they have this year."
My "news antennae" shot up. Then when he showed me his new web site, which gave property owners a chance to look up appraisals of other homes in their neighborhood, I told him, "Joe, you've got write a press release about this new website."
I helped Joe put together a press release and distribute it to local radio and TV stations. A few nights later, there was Joe, on the evening news, describing his web site to tens of thousands of viewers.
Could it happen to your website? You bet, if you remember a couple of basics--and write an attention-grabbing press release
*** Learn to spot opportunities. When you see, hear or read something that relates to your field, call the reporter who did the story and offer "another angle" or a "follow-up." Reporters are often judged on their ability to "enterprise" their own stories and ideas, and if you help make THEIR job easier...guess what they're likely to do for YOU?
Recently the San Antonio Express News ran a story about some new software. Darrin Schroeder, VP of a San Antonio company that had just rolled out a similar product, called the reporter and offered a "follow-up." Result: front page story, with color picture, several days later.
*** Don't be afraid to ask. Listening to a pitch is part of every reporter's job. And keep this in mind: because they work on deadline, they don't always have much time to talk. So sometimes "No" just means "Not now." It's okay to try again another time.
*** Talk high touch more than high tech. A high tech feature is great...but only if it results in a high touch benefit that makes life simpler, easier, more enjoyable, or more interesting. Pitch how it saves time or money and cuts down aggravation. Humanize it as much as possible, and if you know of someone who legitimately loves and uses your site, offer them as a possible interviewee.
Writing a press release to promote your website isn't nearly as hard as you probably think. It will cost you some time and energy, but it doesn't have to cost you cash. You WILL get results if you keep trying, and the rewards will far outweigh the effort.
Just ask Joe Gross.
Website Launch Press Release
n guidelines:
1. Design your site in html or similar format that minimizes the ingest of java script and flash. The more complex you make your code, for help visit www.feed-reader-links.com the more arduous it becomes for the wager engine spiders to read your noesis and inflict the appropriate Google PR to your scheme page.
2. Make sure that your meta tags are coded properly and include the Robots.txt tag. Many individuals downplay the importance of meta tags. Although meta tags themselves won't drastically change the nonsynthetic ranking of your site, they do create the display text users will wager when your site appears in wager results. If your meta tags are wager engine optimized and compelling, you increase the changes of rising click-throughs.
3. Apply the comely tags to your page. H1, H2, and H3 tags are a great wall to call tending to your noesis and promote your keywords and keyword phrases. Try to ingest each tag at least once, but don't force the issues. You want your text to line and materialize normal.
In addition to ensuring that you've made your tender easy to admittance and presented text that is optimized, you also want to consider other factors that can help long-term with your SEO efforts. So often, scheme designers get caught up with on tender factors, that they overlook the requirements for establishing a foundation that supports long-term initiatives.In particular, consider adding pages that you can add to over time that support unification building and availableness for wager engine spiders. Be sure to include:
1. An html sitemap and an xml sitemap. Including a sitemap on you site makes it easy for wager engines to admittance every of your website pages and index your site accordingly. Your sitemap should be in both html as well as xml for help visit www.rss-announcers.com. Although users would not admittance the xml sitemap, wager engine spiders ingest this edition to crawl websites. Additionally, key wager engine submission resources like Google's Webmasters Tools require xml site map versions.
2. Include a partners page. Previously referred to as a links page, the partners tender is essential for complementary linking. This strategy isn't as powerful as developing one-way links, but until your site has been assigned a Google PR, one-way links can be arduous to acquire. So begin your unification mercantilism program with a partners tender that allows you add or remove unification quickly and easily.
3. Submission pages that encourage newborn content. One of the most powerful seo techniques is the addition of newborn content. Make it easy for your users to add or submit noesis to your website. When wager engines wager newborn content, they rejoice. Don't underestimate how essential it is to make it simple for your browsers to add or submit content.When focusing on wager engine optimization, especially with a newborn website, study the base ideas outlined above.
There are a number of other factors to consider as well. However, you should always start with a strong foundation - a site design that meets base SEO standards but one that also supports your long arrange wager engine improvement goals.
Both George Mckenzie & Mehanga Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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