1. Turn the TV off while eating -- Eating in front of the TV or pc screen tends to induce hypnosis. In this state our critical faculty becomes disengaged, which is why we can cry at a sad movie that we know is not real, and why time can pass so rapidly when in front of the pc. If we eat in this state we miss many of the cues that tell us we're satisfied. To manage your eating, never eat in front of the TV or pc screen.

2. Eat what you feel like eating - Remember, no food in and of itself is fattening - it's the excess of food that puts the weight on. Allow yourself to eat what you feel like, consciously, in small quantities and only at meal times. Denial just isn't the way to go. Being reasonable is.

3. Ditch the Scales - Scale weight can fluctuate wildly depending on many factors not necessarily directly connected with eating. The real indicator of how well you're doing is the fit of your clothes and the way you feel inside. When your belt needs tightening a notch, or when that dress isn't straining at the seams then you know you're doing well. Focusing on scale weight does you no favours and can even de-motivate you. Let your clothes and feelings tell you how well you're doing instead.

4. Smaller plates equal smaller quantities - The way food is presented to the eye influences the way the mind perceives it. Remember, the average adult stomach is only about the size of a fist. It takes a surprisingly small amount of food to satisfy. By using smaller plates, we programme the subconscious mind to appreciate and accept a plateful of food, thereby increasing our chances of eating more reasonable quantities.

5. Eat something starchy -- Glycogen is the fuel of the brain and this is produced from carbohydrates. Insufficient quantities of glycogen affect our mental functioning and consequently our mood. And we know that overeating has a lot to do with mood and how we feel. So make sure you eat some complex carbohydrates - whole wheat bread, brown rice, etc - in order to give your brain, and your mind, what it needs. The key here, of course, is moderation.

6. End emotional eating - Eat only when hungry. Easier said than done? Well, it's as easy as A B C. A: When you feel like putting something into your mouth STOP and ask yourself if it's really hunger, or is it boredom, frustration, loneliness or some other emotion that you're attempting to feed? B: Identify the cause of the feeling. Give it a name. Only then can you really do something about it - other than eating. C: Take care of the feeling. For example, if it's boredom, maybe this means you need to challenge yourself a bit more; if it's frustration, perhaps you need to change what you've been doing, so try something else. Loneliness means we have a healthy need for human company: talk to a friend, call someone, develop an outside interest that involves others. You get the idea - A B C.

7. Learn to listen to your inner self - You have your own inner wisdom that knows exactly what you need in order to be healthy. Learn to listen to it. Diets don't usually take this into account. They work at the symptom level - the overeating - and on denial: 'No, you can't have this'; 'No you mustn't have that'. And each time the inner self is being ignored. Then, when the diet is at an end, the weight is put right back on again, often with a vengeance! The fact is that the more we understand our feelings and what they're telling us, the more in control we are capable of becoming. There's a lot to be said for working with a good therapist who knows how to help you in this area.

8. Chew each bite thoroughly - There is a saying in India: 'Drink your food'. What's meant by this is that food should be so thoroughly chewed that it becomes paste-like and easy to swallow. Often, people gobble their food without really chewing it. Needless to say, this does nothing for the waistline! A useful trick is to put your eating utensils down in between mouthfuls. A simple modification in the way you chew your food allows your body to properly absorb it -- and to know when your stomach is full.

9. Drink plenty of fresh water - Not only does water re-hydrate your body, replenishing tissue and cells and washing away toxins, it can also provide a pleasant sense of fullness in the stomach, reducing the 'Eat! Eat! Eat! messages that the brain receives. Thirst is a poor indicator of the body's need for liquids and if we drink only when thirsty we end up drinking far too little. Drink more water and notice the improvement in your health - and in the way you feel!

10. Do NOT beat yourself up if you slip - Mistakes are there to be learned from, which is why psychologists call them 'successive approximations'. Mistakes are just opportunities to learn the right way to do things. So do just that. Then pick yourself up and get on with it. Persevere. You know you can do it!