The biggest change taking place now and over the next few years is the rise in power of the mature (50 plus) market. By 2025 one in three people in the UK will be 55 or older. In Europe the percentages will be even higher! The spending power of this segment will be huge. In most case the retirees will have paid of their mortgages and will no longer have to support their children.
How will this affect business and what changes do I expect?
Fitness Clubs - Up till now gyms have been primarily marketed to young, health conscious, beauty obsessed people between 18 to 40 years old. Over the next few years this will change as the market realises how much disposable money the retirees have.
Nutrition Foods - The ageing population has different nutritional needs and requirements from its younger counterparts. Expect to see a lot more supplements that specifically target the "mature" market. Labels will be in larger font sizes so that they are easier to read?
Fashion - Stores will open that specifically target the 50 plus bracket. No longer will this age group be ignored. Some of the trendiest people on the streets will be retirees! Not only will they demand great looking designer wear but they will also insist on comfort.
Financial Products - as the major banks and loan providers realise that many people in their 50s still have a good 20 years left to live; they will design specific mortgages and loans for this age group. Let's face it, these mature people have the benefit of years of experience and are unlikely to take on debt if they thought they might not be able to keep up repayments.
Property - many people in the 50 plus bracket now want to sell their big houses and live in easy to maintain luxury apartments. If you think the prices of quality 2 to 3 bedroom apartments are high now wait till you see the full impact over the next twenty years!
Vehicles - retirees do not need large cars or off roaders. They require small powerful cars with large boot spaces for their golf clubs & holiday luggage. They need the power for pulling their luxury caravans and DIY trailers.
Welcome to the future of the 50 plus. This is just the beginning.
Welcome To The Future Video
Do you remember the good old days when you could get your satellite card programmed to give you all of the channels? That was great, but it was also illegal. Most of us thought those days where gone forever. Thanks to technology though it just got a whole lot better than it ever was as well as totally legal.
Getting your card programmed was the coolest thing and worked great in it's day. You paid a small fee to get someone to unlock all of the channels on your card for you. Then you just sat back and enjoyed yourself until the satellite company sent you a signal that reset your card. It was an easy way to get free satellite and people where perfectly happy with it. Then what is now known as Black Sunday happened and the times of card programming where put to an end forever.
Technology is great to us though. Somebody finally did what many people have been waiting to happen for years but never seen coming. The days of paying outrageous prices month after month for satellite TV are over. In fact there is now a way to get over 2800 channels for a small one time fee.
It gets even better yet though. Now you don't even need a satellite dish to enjoy satellite TV. You have everything that you need sitting right in front of you right now.
You can now get instant access to thousands of channels from around the globe no matter where in the world you live. You don't need to have a high speed internet connection or even a credit card for that matter. A standard dial up connection will work just fine as long as you don't mind a little reduction in the quality.
It is also very simple to connect your computer to your TV so you can enjoy your favorite programs on it. Most any computer made in the last few years should have this feature. You can even get products that will send the signal to your TV wirelessly. Not to mention that your computer and the satellite software automatically doubles as a TiVO and will record your favorite programs for you while you are away.
I can easily see this becoming the future of how we get our television stations. No more ugly dishes or complicated receivers. It will all come in through your computers internet connection. There is no way that the prices will stay as low as they are right now. As soon as word gets out and people realize the potential the prices will go through the roof. This kind of software is worth far more than the small price tag that was put on it.
Both Naz Daud & Terry Brazil Ii are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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