What are the Secrets of Successful Membership Sites?



The best means taking cues from the best. When it comes to membership sites, the best include such big shots as Monster.com, classmates.com, YouTube, MySpace and more. Here are 5 secrets of the big boys and how you can use them to launch your membership site.

1. Successful membership sites have a specific niche with a insist for their products and information. Think about classmates.com. What a fantastic niche! Imagine fitting the need of millions of people that want to connect to their old classmates, or are simply interested to see what everybody is up to. What is your niche? Even if it isn’t a niche that will reach millions, the tighter your niche, the more money there is to be made.

Successful membership sites know the value of maximizing their income by offering multiple revenue streams including:

Monster.com is a website that makes fantastic use of their market’s needs by offering relocation services, job counseling, resume and cover letter services, education tools, and even money management tools. They also make money with advertisers and partner/affiliate programs. Follow the same money making strategies and you’ll be sitting pretty.

You Tube has to be one of the most recognizable membership site logos around. Whether you see it from a distance on the side of a bus or at the top of a webpage, it’s instantly recognizable because it is simple, clear, and consistent. Three easy rules to follow when you’re designing your own logo and slogan.

Weight Watchers and Enlace are two membership sites that have capitalized on the power of keywords, word of mouth advertising, and valuable content. Whether you’re searching for recipes, success stories, or even fitness advice, Weight Watchers has content on the subject. Enlace operates a little bit differently, they’ve harnessed the power of the keyword “freelance" to make millions.

Use these strategies to drive traffic to your membership site and success is virtually guaranteed.

Pick any major membership website and take a look at the benefits they provide to their members. Monster offers a full range of services from education to relocation. Weight Watchers offers recipes, menu planning, and support for people with weight loss goals. EHarmony offers a bookstore, advice, and even parenting tips – that’s really jumping the gun but it works for them.

Give your members what they want and then go the extra step; give them what they don’t know they want – yet.