“That will never happen to me!” is a cliché many of us apply to a number of topics in our lives, yet many of us subconsciously take precautions to protect ourselves from unforeseen possibilities. We buy home insurance in case of theft or fire, we buy life insurance to protect our families in the event of our death and we buy car insurance in case we are in a car accident. Some of us even buy business insurance to protect our company. The problem is many of us overlook the biggest “insurance” we should be investing our time and money in from the beginning. The “insurance” provided by creating a thriving business. What does it mean to create a thriving business?



The first step to creating a thriving business is preparing an operational manual that will ensure that your business can survive any hurdle including business growth, owner absenteeism and even owner death. Most business owners never stop to consider what might happen if they were injured, sick or worse. By taking a precautionary role in your business and considering things such as: “What if it happened to me?”; “What if my spouse, child or parent was sick tomorrow – could I dedicate the time to their recovery?”

These are all things we think we won't have to worry about, but what if? Step back for a minute and think about how your business would change if you needed to take the time to dedicate to a personal problem. Perhaps in the short term it wouldn't change much, but what about if you needed to step back for an extended period of time? What would happen then?

The success of many of today's small businesses hinges on the expertise and skills of the owner. What happens to the business though should the owner become ill or die? In many cases a family member steps in out of a feeling of obligation, but often they lack the skills necessary to allow the business to truly thrive. They don't have the same dedication, determination or passion to see the business succeed as you did. In many cases, a promise to maintain a family business is made with the thought of “I won't ever have to worry about that” in the back of the family member's mind. After all, no one thinks it will ever happen to them.

By creating an operational manual that outlines every faucet of your business operations including pertinent company information and a full description of how daily tasks are carried out, your business could easily continue uninterrupted without fear things were not being handled in the same manner you, as business owner, would expect. Family members could easily hire someone to handle the business operations with your Operations Manual with the confidence of knowing things were being handled as you would handle them.

Step back for a minute and think about what it means for you to truly create a thriving business. Just like plants need essential tools to survive, so does your business. The ingredients may be different but providing them is no less important. Plants need water, sun and dirt in order to grow vigorously and healthily. Your business needs a successful team leader, a needed product or service and a plan in order to be successful and profitable. Most businesses only have two of those important ingredients and are missing the most important ingredient. If you leave instructions for watering your plants, shouldn't you leave instructions for running your business?