Therefore, if someone reads a pamphlet, theyre likely to forget your name or message. However, if theyve received logo merchandise, theyre getting the sensory stimulus of both sight and touch, while linking pictures and words to derive meaning. Additionally, they will have your promotional merchandise for years to come, so every time they use it, they will be making a connection with your brand, which will likely lead to sales and repeat customers.



Logo products make the music world go round. Just ask Paul Stanley, singer for KISS. We sell about 2,700 products around the world, says Stanley. So were the largest and biggest merchandising band of all times and have been for years. He said their logo merchandise encompasses everything from clothes and dolls, to condoms and funeral caskets.

The imprinted merchandise certainly pays off too, earning the band something like $48 million last year. Any band, established or new, will tell you that its not the ticket sales or the record sales where they make all their hard-earned cash: its the merchandise.

Similarly, March Madness wouldnt be truly mad without the crazed sports fans eager to show off their logo merchandise: t-shirts, jerseys, hats, styrofoam fingers, pom poms, horns, face paint, you name it! The NCAA Division I accounts for most college merchandise sold, handling $2.5 billion in new promotional products each year!

The retail needle doesnt move too much if UCLA or North Carolina get to the Final Four. They already do well [in sales] and are expected to be there, said IMG Worldwides Senior VP Derek Eiler. The big jump comes if Villanova, Western Kentucky or Davidson make the Sweet 16 [as they did this year] or beyond. In the year after George Mason made the Final Four [in 2006], their overall gross royalties on merchandise jumped 144%.

Because so much emphasis has been placed on branding, a niche market has emerged to cater to new businesses that may need a stunning brand image to jumpstart their work, or for existing clientele who feel their current logo merchandise needs a sales boost. The rebrand bolstered not only our appearance, but our reputation in the business community, said communication director Flo Federman about their accounting firms outdated 1979 logo. Companies like Brand Identity Guru and Beacon Branding thrive on helping big and small businesses develop their image and drive long-lasting sales.