Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs. Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of ?banner impressions? dictates the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn. There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their Google ads can potentially still pull in a hefty payout. Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google's adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense free, has caused millions of people to sign up. For Google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it free was the best thing they could do. One of the driving forces behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue. People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks. A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However, this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked. Google recently came out with a new feature: small targeted keywords based on the site's content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space. Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenues. The visitor does not pay for the information; instead, the advertisers do, making the website's existence possible in the first place. It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their ?no click no pay? mechanism, or more popularly called ?pay-per-click?. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them. All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.