According to Lloyds TSB Corporate Markets' latest Consumer Barometer, the nation's optimism was driven by their faith in job security. Some 20 per cent of Britons feel more secure in their present employment than they did this time in 2005 - and with 18 per cent stating that they are less confident, the positive balance of two per cent was revealed to be the highest recorded since July 2005.
Meanwhile, 15 per cent of consumers state that general employment prospects have improved over the last 12 months and despite more than a third (35 per cent) claiming that the market situation has diminished during this time causing an overall balance of -17 per cent, this is the most positive figure noted in almost two years. In addition, the financial services provider pointed to an increase in official employment figures over the course of this month.
However, the barometer also indicated that consumers may see an increase in the financial pressures placed upon them. Just under two-thirds (62 per cent) assert that over the last 12 months prices have generally increased. Meanwhile, 81 per cent report that they expect costs to rise further over the coming year, which consequently could impinge upon their ability to service other monetary demands including utility bills and secured loan repayments.
Britons also seem to be preparing themselves for a surge in constraints on their day-to-day money management as 75 per cent of respondents forecast that the Bank of England will have raised interest rates in 12 months' time. While such a move could potentially increase consumer struggles to make repayments on loans and other expenses, the 67 per cent balance of those predicting higher rates is the lowest level recorded since June last year.
Commenting on the figures, Trevor Williams, chief economist for Lloyds TSB Corporate Markets, said: "The recipe for consumer confidence is a secure job and ability to pay the bills and despite the credit market turmoil, we have seen increasing optimism in both these areas in September. Strong official employment data, coupled with the rise in job security, has gone a long way in keeping confidence afloat".
"Meanwhile, the decision to maintain interest rates in September meant consumers will not, for the time being, see further increases to their mortgage payments and other debts. The outlook for the rest of the year and 2008 however is less encouraging. With signs of weakness in the housing market beginning to materialise, it is likely that we may see confidence beginning to deteriorate in coming months."
Consequently, those concerned about pressure on their finances increasing and future hikes to the base rate may wish to consider taking out a cheap personal loan to help them cope with variations on their propensity to manage money. Earlier this year, James Jones, Experian's consumer affairs manager, reported that having a history of successfully meeting repayments on personal loans, credit cards and other types of borrowing could help applicants secure a more competitive rate of interest when they next look to apply for a loan. He added those wishing to get a loan should get a copy of their financial history before filing an application as this can help them to spot any discrepancies with their file.
What Is Consumer Confidence
A recent survey has shown that consumers' confidence in banks has taken a real hit, with one of the major causes of this decreasing confidence thought to be the recent situation with Northern Rock. According to the results of the survey close to 25% of Brits state that they do not trust lenders, and less than 50% thought that high street banks could be trusted. The turmoil and chaos that erupted after Northern Rock was found to have taken a loan from the Bank of England, fuelling rumors of a near collapse and resulting in many of the bank's 1.5 million savers withdrawing billions of pounds worth of savings.
As a result of this situation the Bank of England has stepped up assurance over the guarantee of savings of Northern Rock customers, as well as the savings of customers with other banks that fall into a similar situation. However, it seems that these assurances have done nothing for consumer confidence in banking, with over fifty percent stating that they no longer trust high street banks.
The survey revealed that of the 2484 people interviewed only 46% now trust high street banks. Building societies fared a little better, with 48% expressing confidence in building societies. Online banking has also taken a knock, with experts stating that reduced access to online bank accounts by Northern Rock customers also affecting this area of banking. Only 25% of consumers now trust online banking according to the survey results.
One industry professional stated that consumer confidence in banking and finance was already fairly low, and added that the recent turmoil with Northern Rock has contributed to this lack of confidence. It is not just the banking industry that has taken a knock, however, according to professionals. Lenders across the whole financial sector have been affected by lower levels of consumer confidence. It is thought that this could be as the result of problems throughout the whole of the financial sector, which has stemmed from the credit crunch sparked in the sub-prime sector in the Unites States, which has resulted in global repercussions.
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