Managing all the items necessary to produce a direct mailing to a customer can be very challenging for a marketing person these days. In the past marketing pros had to get different vendors to do each job separately, but today, there are one stop shops that can handle it all from On Demand Production of DVDs to storing the materials. There are even companies that provide producer services for those producers who can't be everywhere or need a little extra help. Services range from consultation to complete editorial supervision.



DVDs are fast becoming an important part of sales and press kits lately. First there is the DVD production, DVD video editing, DVD replication, then printing DVD labels, then choosing the case, etc. Mailings to customers typically include sales brochures, and sales or press kits. That means using a copy and print shop to copy, collate and stuff the press kits, which are typically designed by a graphic artist, then printed by a printer. Once the post office paperwork has been finished, samples can be sent to the client.

A critical part of kleeping things running smoothly, a fulfillment house is the answer no matter how big or small the job. Today, a well versed business can do it all. Printing. Duplicating CDs or DVDs. Collating. Stuffing. Delivering any of these items directly to a customer via a fulfillment house can provide convenience and a big savings. A premiere source for services, look for companies that offer 3 inch mini disc or business card disc production for both CD and DVD. If needed, there should also be a creative engineering team that can encode and pre-master a video presentation, or add PDF documents, templates, images and hyperlinks from a client's website allowing for a dynamic marketing or trade show presentation.

In-house direct mail services teams often start the fulfillment process prior to project completion. Experts on postal rules and regulations, presorting, and postage discounts, a good company assures the best possible mailing rates using USPS-certified CASS address standardization software to provide significant postal rate discounts and maximize delivery efficiency.

Mailing pieces are assembled and addressed professionally; inkjet printed with bar codes and Zip+4, and then bundled according to postal requirements. Samples are sent to the client after post office paperwork is completed. Seamless, automated mailing happens once the product is delivered to the post office.