A growing realisation in both the private and public sector is the worth of human capital as an intangible asset. In a society transcending the boundaries from information to a knowledge society, it is essential to find adequate and successful means of processing and exploiting the knowledge within the heads of its members. Research literature shows a strong link between knowledge management and the creation of a sustainable competitive advantage, because of the tacit nature of an organisation's knowledge (Gupta & McDaniel, 2002). The growing body of literature on KM has tended to emphasise the technical aspects at the expense of the people management aspects and it is indicative in itself that the vast majority of literature resides within the Information Technology (IT) field (Bank, 1996; Cole-Gomolski, 1997; Finerty, 1997). Scarbrough et al.'s (1999) IPD report provided an extensive overview of existing literature which demonstrated a growing gap in the literature in terms of people issues in favour of a concern with the technological and system aspects. Likewise Johanessen et al. (1999) explore the inadequacy of firms investing in new technology hoping that KM will simply emerge as a result. Instead they suggest it is the employees themselves who will be the impetus behind the transition from functional organisations to knowledge organisations.
Fundamentally frequent KM attempts end in failure. The assumption that knowledge is an object, and can be codified and distributed underpins the linked field of computer science and information systems. As a result of this knowledge management has been closely tied to ICT. Yet even within the computer science fields, it is increasingly recognised that most current software for knowledge management have more to do with new ways of storing and communicating information than with actual ways in which people create, acquire and use knowledge (Milton et al., 1999). Likewise as McDermott points out, using ICT rather than a solution to knowledge management may “represent the great trap in knowledge management” (McDermott, 1999: p. 104).
An analysis of current academic literature on obstacles to knowledge management reveal three main groups of factors – flaws in the organisational process, misconceptions of the role of technology in the process and lastly, and that which I seek to elucidate as a principle component – a large disregard of the importance of the human factor in achieving a successful knowledge-sharing and knowledge managing culture.
A failure to understand clearly the terms of reference (i.e. what is knowledge management?) fogs entirely the picture of what factors can enhance or reduce the chances of successful knowledge management within an organisation. As Thomas, Kellogg and Erickson (2003) point out the view of knowledge management as a passive, fact-storing procedure which ignores the context in which knowledge is embedded and which relies solely on information technologies is a common misconception of the whole process. Soo, Devinney. Midgley and Deering (2000) likewise stress that the knowledge management process is not something simple which can be bolted on to conventional business models as mere storage models.
The vast majority of academic research into knowledge management, concludes, as do Dominguez, Laverde, Lizzaralde and Arregui (2003) that while there is a general difficulty for companies to explain what they mean when they use the term knowledge management, they are in a position to identify common aspects such as the sharing of knowledge and of transforming individual into organisational knowledge. They admit, however, that a lack of clarity over the concept while generating certain confusion, has led to a greater flexibility in its application in the private sector. It simply means different things in different contexts. De Jarnett (1996) states that knowledge management is knowledge creation, which is followed by knowledge interpretation, knowledge dissemination and use, and knowledge retention and refinement. Brooking (1997), however, in his definition stresses that knowledge management is the activity which is concerned with strategy and tactics to manage human centred assets while Quintas et al (1997) in their definition claim that KM is the process is critically managing knowledge to meet existing needs, to identify and exploit existing and acquired knowledge assets and to develop new opportunities. As Ariely (2003) points out even nowadays there is no full consensus on definitions and perceptions of knowledge management. She concludes, however, that the differing definitions expose the problems industry is having with defining and commonly understanding such a combined term. For this reason she favours the definition by Brooks (2000) of organisational knowledge management through correlating the aim of KM in the organisation with those of the organisation. Ultimately the test is the success achieved in enabling knowledge creation rather than managing it. As von Krogh (2000) points out the dilemma can perhaps be best approached by managing the processes relating to the domain of knowledge management rather than presuming to manage the knowledge itself.
Knowledge management is inextricably linked to the sharing of knowledge between individuals and to the collaborative processes involved. The factors and environments which enhance this all relate to the human factor in the KM process.
What Is Knowledge Management
Knowledge is a philosophical concept defined by Plato as a belief supported by an account or an explanation (Blair, 2002). Under the context of knowledge-view of an organization, the definition suggests that knowledge comes from firm’s increased ability to make use and sense of available information to create value for the shareholders (Leiponen, 2006). There has been a significant growth in the knowledge-based school of thought, which suggests that generating and retention of knowledge can have positive effects on the firm’s performance (Di Mattia & Scott, 1999). To manage this intangible asset to leverage firms for benefits is considered to be its core capability. Knowledge management (KM) has been aimed at capturing, integrating and using existing organizational knowledge and consequently creating a knowledge asset that can be a source of sustained competitive advantage in the long run (Brooking, 1999; Havens & Knapp, 1999). The revolution in the KM came with the rise of technology and there has been a misconception of linking IT with KM although it just facilitates the process (Papers4you.com, 2006).
The literature has divided knowledge into two major categories depending upon its nature to be codified for the use in a KM system. The structured and systematic knowledge that can be described in formal language and easily communicated and shared through formal means qualify for the explicit knowledge type (Elizabeth, 2001). It has been established that such knowledge is easy to codify in the form of databases and is seen as a base resource because of its inherent nature of easy imitation by other organizations. The other form of knowledge which has gained tremendous importance is the automatic collective behavior and is called tacit knowledge (Richard et al, 2001). Tacit knowledge, according to Sajjad et al (2005), comprises of mental models, values, beliefs, assumptions and perceptions which are deeply entranced into the intellectual capital of an organization. It has been suggested that tacit knowledge is faced with an apparent dichotomy i.e. the feature of inimitability that make it a source of sustained competitive advantage also makes it hard to capture and share within the organization to gain the potential benefits.
Therefore it can be concluded that the elusive asset of knowledge, where provides an organization with capability to undermine competition also proves to be a challenge to leverage itself (Papers4you.com, 2006). Any organization should not only look at the ‘best practices’ in the field but should customize each approach to its own unique culture and requirements to be able to successfully use KM.
References:
Blair, D.C. (2002), “Knowledge management: hype, hope, or help?", Journal of the American Society for Information Science and Technology 53(12), 1019–1028
BROOKING, Annie (1999), “Corporate Memory: Strategies for Knowledge Management", Intellectual Capital Series London: International Thomson Business
Di Mattia, S. & Scott, I. A. (1999), “KM: hope, hype or harbinger?", Library Journal, 15 September, 122(15), p. 33
Elizabeth A. Smith, (2001), “The role of tacit and explicit knowledge in the workplace", Journal of Knowledge Management; Volume: 5 Issue: 4; 2001 Research Paper
Havens, C. & Knapp, E. (1999), “Easing into Knowledge Management, Strategy and Leadership", 27(2), p. 4
Leiponen, Aija (2006), “Managing Knowledge for Innovation: The Case of Business-to-Business Services", Journal of Product Innovation Management, May2006, Vol. 23 Issue 3, p238-258
Papers For You (2006) "P/M/440. Tools of knowledge management", Available from http://www.coursework4you.co.uk/sprtmgt8.htm [22/06/2006]
Papers For You (2006) "P/M/325. Knowledge management: definition of the concept", Available from Papers4you.com [21/06/2006]
Richard T. Herschel, Hamid Nemati, David Steiger (2001), “Tacit to explicit knowledge conversion: knowledge exchange protocols", Journal of Knowledge Management; Volume: 5 Issue: 1; 2001 Research paper
Sajjad M. Jasimuddin, Jonathan H. Klein, Con Connell (2005), “The paradox of using tacit and explicit knowledge: Strategies to face dilemmas", Management Decision; Volume: 43 Issue: 1; 2005 Conceptual paper
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