What is Website Optimisation?



In our opinion website optimisation is the part of SEO where you change the onsite factors of your website. This will include the following:

1. Title Tag - you need to make sure this includes your keywords so that the search engines know what your page is about.

2. Content - you should make sure you include you keywords in your content and if possible in the first sentence of your content. You should aim to have a keyword density of around 3% -5% to ensure you get the maximum benefit for your keywords.

3. Internal linking - you should ensure your pages all link up and that if possible you place links within the content of your website. This will allow you to place your keywords in the link text which reinforces with the search engines what your pages are about.

There are many other things you can do to your web pages to ensure they are properly optimised. The process of assessing your web pages and making the changes to ensure they are all set up for the search engines.

What are the Benefits of Website Optimisation?

The first thing to say on this is that website optimisation will not get you to the top of the search engines on its own. However it is a vital part of any search engine optimisation campaign. Without proper website optimisation it is unlikely you will ever be able to get to the top of the search engines.

We would recommend to anyone that they embark on a full website optimisation and a link building campaign in order to gain the top search engine rankings.

Other benefits of website optimisation are that it will help your visitors to understand and navigate your website. A lot of people will view it purely as an exercise to undertake for the search engines but this is not the case. When you are optimisation your website you are setting it up so that the search engines can look at every page of your website, understand it and understand how to get around it. Unsurprisingly this will also help the visitors to understand the same things which mean your chance of converting a sale will be much greater. At the end of the day the aim of your website is to convert as many sales as possible.

Conclusion

It is important to remember that website optimisation is just one tool in your armoury. By undertaking a proper review you will help not only the search engines but also your visitors. For that reason we would encourage anyone that is getting a website to ensure they have fully optimised their website. This would mean following the above steps as well as other for each and every page on your website. Without it there is very little benefit in having a website at all as it will not be found and could be difficult to navigate and use. Ignore website optimisation at your peril.