Teleseminars are a great way to grow your mailing list, gain new customers, and reach out to your existing customers. You may offer a seminar for free or you can charge a fee to attendees. It is sometimes difficult to set a price on your seminar; there are a few things you can consider when making this decision, such as:



What is the reason you are offering this seminar? If the purpose of the seminar is to increase your mailing list or to generate press for a new info product, you may wish to offer the teleseminar for free. The way you will make money is to market to your new list or to make money off the sale of the info product you are promoting. If your purpose is instead to make money, you may wish to do some research as to what similar teleseminars cost, then charge according to your research.

How large is your current audience? The amount of traffic you currently have and the size of your current mailing list can help you determine how much to charge. If you have already established your website and receive a nice amount of traffic and have built up a mailing list, you probably have a lot of people that are willing to pay good money for the information you are offering. On the other hand, if you are trying to establish yourself as an expert and gain traffic, you may want to charge a lower fee. After you have established a larger audience you can increase the price you are charging.

Is your intention to create new customers, or to reach repeat buyers? It is much easier to sell to your existing customer base. Charging a smaller fee can motivate them to try your teleseminar, even if they are unfamiliar with you.

As your existing customers are already familiar with you, they will typically be more willing to pay a higher fee. You may also consider offering your existing customers a special discount off the price of the teleseminar.

For example, pretend you have a cooking website and you created an ebook about tips on cooking with kids. Consider offering an exclusive, free teleseminar for people who have already bought the ebook. Some people will take the teleseminar call, and for those who can't, offer them a recording of the call for free.

Have you thought about interviewing an expert, and charging them an interview fee? Other business owners may jump at the chance to pay you for being a part of your interview, and gaining your existing audience. If you charge the presenter a fee, you can adjust your prices for customers- either offer it as a smaller price or for free.

Above all else, simply listen to your market. For example, if you set your price at $29.95 and do not sell as many spots as you would have liked, offer a special discount of $19.95 and see if that helps to bring in more sales.