If you’ve agreed to play sponsor for a professional or non-profit sponsor, chances are that you got a little note telling you that as part of your sponsorship package, you get to contribute an item to the promotional conference bags. Promotional conference bags are like party goodie bags – at least as far as the conference attendees are concerned. For you, the opportunity to contribute something for the promotional conference bags is a chance to promote your business or brand to a market that has a guaranteed interest in your products or services. Choosing the right promotional items can bring you increased exposure, build your brand image and pump your sales.



The question is, of course, which ones are the right promotional items? In most cases, you’ll be constrained to some extent by the level of your sponsorship for the conference. You may be restricted to promotional items that will fit into an envelope, for instance, or only be allowed to contribute a brochure or folder of materials. Higher level contributors pay for the right to include promotional gifts of varying sizes, and even for space on the promotional conference bags themselves. Whatever your level of contribution, the trick is to make the most of the space you have with promotional items that make an impression on the conference attendees. Here are some suggestions for promotional items that are small enough to fit into promotional conference bags.

Brochures

Never underestimate the power of the printed word – or better, of a brightly colored flyer, leaflet or brochure. It may be tempting to save money by having your office admin design a tri-fold brochure in Publisher, but you’d be throwing away the opportunity to really wow your potential customers with a professionally designed and printed brochure. Don’t trust your company’s image to printers when you can be working with designers who have decades of experience creating promotional flyers and leaflets. Most suppliers of promotional products employ their own professional art departments who will work with you to create flyers, leaflets and other paper products that really represent your brand at its best.

Folders

If your sponsorship level allows you to place your own folder of promotional materials in the promotional conference bags, take full advantage of the opportunity. This is not the time to hit the local office supplies store to snag the best deal on folders that you can find. Presentation is everything, and presentation starts with the wrapper. Promotional supplies companies can help design your entire presentation package, from jacket to business card. Promotional presentation folders put your company in the best professional light possible, starting from the outside in.

Flat Promotional Items

Often, the items in the promotional conference bags are defined by size. If you have the option of including a promotional item that is the size of a standard writing pad, you have a number of excellent options that are a departure from the norm. Promotional mouse mats are the same size as most writing pads, but have a far higher perceived value and will give your brand and logo far more exposure. You’ll also find a wide variety of credit card sized promotional items that have very high perceived value, including credit card sized promotional calculators, Swiss cards and credit card sized travel alarm clocks. They’ll make a great impression on your customers for very little real estate in the promotional conference bags.