So it's time to pick a domain name. So should I just try to find something that is available or should I give this some thought.
A good domain is...
? short and sharp
? meaningful -- conveys a clear message
? easy to spell
? easy to remember
? unique, descriptive, and ?you?
? solid, classic, not hokey
As much as possible your domain name should end in .com, .net, or .org. The reason is simple .com/. Net/. org are all well-established extensions to your site name. Think about your visitor's mindset or better yet your mindset when you are developing your domain name... which one has the most credibility to you when you are surfing?
When do you use dashes in your domain name? If both versions of a 3-or-more-word
domain are available, I like using the dashes because they make the word breaks
more obvious to the eye. Also, the engines usually treat dashes as a space. So it
may be more likely to ?see? the entire string as separate words. For example, which is easier to read?...pricing-on-the-net.com or... pricingonthenet.com Dashes are less important if your domain name has only two words in it. See how netpricing.com and cyberpricing.com don't really need the help of a dash? Do use dashes (even if the domain only has two words) if someone else is already using the non-dash version.
The bottom line is domain names are so cheap that it's a good idea to take both versions (with and without the dash), just to make sure that a competitor does not take names that could be confused with yours. You can always make one domain point to the main one.
Think about ?expandability? and ?branding? for your business. However, the best
way to begin is to stay narrow in scope and then expand your niche when all goes
well.
Keep in mind that mixing themes on your site will dilute your site's Search Engine
effectiveness and cloud the message to your visitors.
If you have two domain names in mind, you can always register both. Eventually,
you could link them together through a master site. As noted earlier, registering
domains is cheap. Why not lock them all in right now? That way, your expansion
plans won't be derailed but someone lest cheap or should I say conservative with money as you when the time comes for you to expand your business.
Whats In A Name
Many people believe that Phillip, the suave Fourth Earl of Chesterfield (1694-1773), a popular politician and writer was the first to confer the title of 'Chesterfield' upon a piece of furniture. The Earl, who was a fashionable trendsetter, commissioned a piece of luxury furniture and this may have become known as a Leather Chesterfield sofa after him. Some declare that connecting this type of sofa to royalty is simply a marketing ploy, but cynics aside, no one can say for sure.
To contradict this, many believe the term is of North American origin, when a certain style of leather sofa became known as the Chesterfield in several of the United States and Canada. Apparently, in Canada, 'Chesterfield' is a commonly used general term to describe this kind of furniture, similar to 'couch', 'sofa' or 'settee'. Whilst discussing definitions and descriptions, it is worth mentioning that the Oxford English Dictionary (OED), that bastion of the English language, connects the Chesterfield to the word 'couch' in its 1900 edition.
As if that didn't convolute the Chesterfield's uncertain history, others believe that the Chesterfield's name refers solely to the style or shape of the sofa, as we know it today. Traditionally, the leather buttoning on the upholstery is indicative of the Chesterfield. But many feel it refers to the deep seats and the particular positioning of the sofa's arms, at the same height as the back.
Whatever the truth regarding the name, the Chesterfield sofa has come to embody a certain sense of classy British elegance. When someone says 'Chesterfield', one thinks of quality, style and sophistication. In the past, the sofa represented the status of the owner as much as the quality of the furniture piece. But whilst the Chesterfield was once an unattainable symbol of the Upper Class elite, it has now become an enviable addition to the home of any furniture lover.
Each Chesterfield sofa is still made by hand. The wooden frame is made from specially selected hardwoods that will provide strength and support for years to come. Experienced craftsmen ensure the proper Chesterfield shape during the sofa's construction, as they skilfully piece the frame together
During the next stage, experts apply coats of polish to all areas of the sofa that will be exposed when it is complete. After the polish dries and hardens, the frame is sprung before the individual seat padding panels are added. Upholstering a Chesterfield involves using the highest quality, durable leather to encase the sofa. To finish the piece, the Chesterfield's leather is studded and buttoned before the whole thing is sealed to preserve the quality of the workmanship.
Within the name of Chesterfield, one hears the history, craftsmanship and tradition of excellence that combine to create a superior piece of furniture that will last several lifetimes.
Both David Mclauchlan & Derek Rogers are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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