If you sell any product or service online and wish to build a great mailing list, then you have to follow up with your customers and subscribers. When you are looking to get people to come back to your web site time and time again, you have to be able to know when to contact them and when not to. There is a fine line between keeping up and following up with a customer, and making them mad.



Whenever a customer buys something from you, they more than likely give you their email address. Well this is where you go about sending them newsletters about new things, and try to get them to come back to your web site. However, the problem is that a lot of online stores over do it with the newsletters.

This means that they send you too many newsletters everyday, and that makes people mad. You have to know when to follow up with your customers and make them want to come back to your store. Lots of internet marketers fail to do proper follow up just because they have absolutely no idea how to do that. So, here are some guidelines.

First of all, if someone just bought something the other day you do not need to write them the next day and try to get them to buy more, because you are going to look very pushy. It's a good idea to wait until they get their product in the mail; so be sure to wait a few days. At this time you should send a thank you email telling them that you are happy they shopped with you, and you hope to see them again.

From that point you need to leave them alone for a little while. After a week or so you can send them some emails telling them to come back and check things out. However, if they do not come back right away that does not mean that you keep pushing them. However If you push them too hard, they will never come back.

After that you should think about sending out a newsletter once a month. Sometimes you can get away with doing it once every two weeks, but that should be the most. Doing it every day or every week makes things just that much worse. At first it may not bug the customer, but after a while they will start to get sick of having to delete your emails.

Of course, do not forget that keeping up with the customer with some proper follow up emails is a great thing. By doing this you will be able to maintain a good relationship with that person, and they are sure to come back and see you again.