In sales, building rapport is important if you want to improve your company bottom line. Maintaining a good relationship with your prospects and clients will pave the way for more deals in the future. One way to establish good rapport with them is to use corporate gift, as it plays an important role in building good relationship at numbers of different points.



So the question is, when do you give out corporate gifts? Let us discuss 5 occasions that you can make use of corporate gifts to build rapport with them:

1.When a project is completed. When a major project is completed, do not just send them an email or a phone call. Express your appreciation by giving them gifts, with a big Thank You note on it. Tell them how much you like working with them, and you are happy with the successful completion of the project. For this situation, it will be good for you to give them little gifts which are useful, such as mugs or pen, which they can use every day

2.When someone just referred you a business. Word-of-mouth is the best form of marketing for your business. When someone refers you a prospect, the chance of closing will be higher when compared to those leads that you have cold called. When you received a referral and successfully close it, you should send your referrer a small thank you gift to let him or her know that you appreciate his or her effort.

3.When promoting your key employee. Your key employees are the pillars of your company. You will need them to be at their highest levels to perform well, and thus bring you more sales and businesses. To have them maintaining at their highest level, one of the most important things that you need to do is to make them feel comfortable with your company. Put together a gift basket with items that are chosen specifically to the taste of the recipient, and present the gift in front of his or her department. This will make him or her feel appreciated and important, which will definitely increase his or her efficiency and effectiveness during work.

4.New business opening. Keep an eye on your local business market to stay current on new business openings that can be potentially become your clients. Send them a bottle of Champaign, with a note that says "Congratulation!" This will enable you to break the ice and pave the way for future sale appointments with them.

With the help of corporate gifts, you will definitely be able to increase your bottom line. Give them out on the right occasions, and you will be able to reap the rewards later on.