Are you in trading to make money or to play around? Trading is a business, not a toy!



The same can be said for online lead generation marketing. Your most qualified

lead will come to you. Through the filters you put in place out in the market.

There's no point in chasing a lead. They'll just turn and run the other way. Or,

simply ignore you.

Be the marketer you know you can be. Standing in your truth allows people to come

to you. This is true of life as much as marketing. After all, you're not in

desperation here. Or, Are You?

So, how do you allow a lead to come to you, instead of chasing them all around the

country side just to get their email address?

That's a good question.

On the sweat of your holy brow, you'll recieve signups when you know how to:

-write effective ads which capture your prospects attention, qualify them

to your business by engagingly specifying what it is that your business is about,

and finally drawing a click from them to your signup landing page.

-test your ad content by one detail at a time. So you may increase the conversion

rate of your prospects clicking on the link to go to your landing page.

-write effective website content which leads your prospects to filling in their

name and email address so they may recieve whatever quality information you've got to

give them. This may include: a free ebook, a free report, an ecourse, a software download,

an audio presentation, or some quality resources.

Anything which engages the prospects attention enough that they are willing to share their private

email address with you.

-test your website content until it perfectly leads your prospects to signup on

your landing page. Once again, one detail at a time.

-finally; respectfully utlising your prospects email address to share information on

your business opportunity. Remember, you are speaking with another full blooded human being at

the other end of the email address. Speak to them as if you are speaking and sharing your

business with a friend.

In other words, "don't chase the lead, let the lead come to you".

When your filters are working effectively in the market. Your prospect will beat down your

door to find out about your opportunity. Not the other way round.