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Where To Send Press Releases

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No doubt the media is looking for your interesting information.

Still, MOST press releases are ignored. When I worked in broadcasting, even at a music station, I say a trash can fill daily with unopened envelopes contained boring press releases. The news guy knew there were a waste of his time.

When I worked at a newspaper.. it was a dumpster each day.

Today, the Internet has made it cheaper to send bad press releases, and the volume has expanded exponentially.

So, why bother with a press release?

The answer is simple.. those reporters and producers are STILL TRYING TO FIND YOU.

According to a surveys by Middleberg/Ross and the Pew Internet Project, 98 percent of working journalists go online daily. They use the internet for article research most.. but 76 says they use the internet to FIND SOURCES AND EXPERTS.

You are the expert. You wrote the book, right?

Nearly as many (73%) say they use the net to "search for press releases".

One of the authors I work with submitted a press release recently. Over 100,000 hits, almost all of them didn't amount to anything. However, one radio show called him, and then one network reality show offered him a chance to appear as an expert in an upcoming production.

Does this mean you should flood the media with press releases? No, you can still wear out your welcome. But if you have a comment on a news story, announce results of your research, achieve a milestone, or start a new project, it's appropriate to write a release.

Where To Send Press Releases

Posting your press release on your business Web site is a good way to quickly make the information available to many readers. You are able to announce your news without going through the approval process of a newspaper or news show. Use keyword links in your press release whenever possible. These can direct your readers to more information about your business as well as other related businesses and Web sites of interest. Writing your press release with search engine optimization in mind can have a positive influence on where your press release is rated on a search results page.

Keep your press releases limited to topics that will be of genuine interest to your targeted audience. An uninteresting press release can result in the loss of potential customers. Remember that your aim is to generate traffic for your business site, and a press release that does not give good information can be insulting to your readers. It is tempting to use press releases to announce every small advancement and action of your business, but using them for only truly newsworthy items will help to build a positive reputation for your business.

Your press release headline should give the reader a good idea of what to expect in the article. Use vibrant and compelling words to snag the attention of prospective readers. A press release with a boring title will likely be skipped over, and your business news and information will not be read by your intended audience.

Make sure you include all your business information in the press release. Every available means of contact should be listed in the article. Your phone number, fax number, Email address, Web site, and physical mailing address should all be available for the reader in case he or she has questions, comments, or wants more information. Some relevant background of your business can also be added, as well as any points of interest.

Your press release should be kept fairly short to keep the interest of your readers. Answer the who, what, where, when and why of the topic in as few words as possible. A brief, well-written press release can send many curious readers to your site for more information.

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About Author

Both Warrenwhitlock & Sameep Shah are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Warrenwhitlock has sinced written about articles on various topics from Writing. Warren Whitlock is the Marketing Results Coach. Warren is a #1 best selling author, publisher, and editor of dailywarren.com, an online web log (blog) focused on book marketing. He started his career in broadcast advertising, developing cross promotions b. Warrenwhitlock's top article generates over 480 views. to your Favourites.

Sameep Shah has sinced written about articles on various topics from Computers and The Internet, Site Promotion and Children. For more information visit Netlyte | . You can also request more information to find out how we can help you generate more visitors at. Sameep Shah's top article generates over 165000 views. to your Favourites.

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