Search Engine Optimization


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White Hat Search Engine Optimization

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Simply put playing with the bad guys can get your site delisted completely. But how to tell if a firm is what or black hat?

Well first a reputable SEO firm will tell you what they plan to do and how they will accomplish the goals for your site.

They will not guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a ?special relationship? with Google, or advertise a ?priority submit? to Google or any of the search engines.

You should not need to employ a link to your SEO company. Avoid SEOs that talk about the power of ?free-for-all? links, link popularity schemes, or submitting your site to thousands of search engines.

Some things that are a dead on give away that your SEO guru is wearing a black hat? It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

* owns shadow domains

* puts links to their other clients on doorway pages

* offers to sell keywords in the address bar

* doesn't distinguish between actual search results and ads that appear in search results

* guarantees ranking, but only on obscure, long keyword phrases you would get anyway

* operates with multiple aliases or falsified WHOIS info

* gets traffic from ?fake? search engines, spyware, or scumware

* has had domains removed from Google's index or is not itself listed in Google

These are just a few things to look for when choosing an SEO company, but probably the most important one is comfort, if your gut feel says they are wearing the grey hat run do not walk away, your websites life expectancy can depend on it.

White Hat Search Engine Optimization

Black Hat are those SEOtechniques which are deemed to be clever, sneaky, deceptive, underhand and evendishonest and generally practices that are not endorsed by the search enginesor to break search engine guidelines, such as misrepresenting content, buyinglinks, spam indexing, cloaking, link baiting, keyword stuffing, data mining,link spamming, doorway pages, content generating, article rewriting, and even pagerank hijacking. Black hat SEO webmasters appear because of the nature of searchengines. And a known fact is that more than 92% of black hat SEO websites makerevenue by Black hat seo.

Black Hats see as the enemy; deceit is thename of the game, seo's are constantly looking to expose trickery and penalizeguilty sites. These black hat seo breaks search engine rules and regulationsand unethically presents content in a different visual or non-visual way tosearch engine spiders and search engine users. Depending on the competitivenessof a keyword you can see results very quickly. Sometimes within a day - formore competitive terms you can see placement within a few weeks.

These are the few ways to increase your website in the topbut your site may banned if are caught. Being banned means your site is removed from the indexcompletely from the search engines and the rank gained by these tactics will befinally reduced.

Cloaking will be technique where awebmaster will have two versions of a given web page, one version which isshown the search engine spiders, and one version is shown to the regular websurfer means showing one page to Googlebot and a completely different page toreal human visitors.

Interlinking Setting up multiple websites forcertain topic and having them all link to each other in order to increase theirrelevance and subsequently their rankings in the search engines.

Selling Page Rank if you have a high PR website, yousell links from your site to another for cash. This in turn leads to increasethe site rank higher in Google.

Invisible Text is the technique of filling a webpage consisting of the text that is same color as the background ex: white texton a white background.

Doorway Page is a process of highly optimizedweb page whose purpose is to direct traffic to target pages using either a codelike redirect method or merely by being full of links that direct you to theseother web pages and stays as representative to other pages.

Spam Page This page consists of bunch of adsor listings of other sites as doorway pages that a webmaster makes money off ofif someone clicks on them.

Keyword stuffing: literally the practice ofrepeating a keyword or important words over and over again on a given web page.If search engine suspect you are just trying to "stuff" webpagerepeated content and keywords in the website, there is a good chance they'llpenalize you for it.

Buying ExpiredDomains buyingexpired websites that had some decent Page Rank in order to try and keep thesites inbound links.

The above are the few of the black hat which in lead in increasing the page rank, traffic and bring the revenue bybreaking the rules of optimization. If they are caught will penalized and thesites are banned.

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White Hat Search Engine Optimization, by Nick Stamoulis

About Author

Both Nick Stamoulis & Mcraan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Nick Stamoulis has sinced written about articles on various topics from Personal Desktop, Affiliate Programs and Health. Nick Stamoulis and Brick Marketing provide companies with . He writes daily in his blog the. Nick Stamoulis's top article generates over 1000 views. to your Favourites.

Mcraan has sinced written about articles on various topics from Search Engine Marketing. provide versatile, high quality and cost effective, customized web solutions including custom. Mcraan's top article generates over 590 views. to your Favourites.

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