With aggressive white hat SEO tactics, “slow and steady wins the race” – every time! White hat SEO is every element you add to your sites, blogs, etc. that add VALUE and credibility.

• Write GREAT, unique content

• Post innovative video/audio to sites

• Create a consistent, worthwhile “community”

• You want visitors to see your site as a source of value-packed information (keep them coming back for MORE!)

Steer Clear of Black Hat SEO

In the SEO realm, black hat is the unethical approach to SEO and should always be avoided at all costs. Webmasters think black hat SEO will bump their rankings quickly and they will be sitting on top off Google. That's not the case. At some point they'll be caught and bumped right out of search engines and permanently banned.

Avoid shortcuts and steer clear of ANY shady company that promises you #1 search engine ranking OVERNIGHT for a ridiculously low price (that just screams SCAM!) Any practice that purposely deceives search engines should be avoided. Black hat only hurts you in the long run.

Black hat SEO includes the following unethical practices:

• Keyword stuffing – placing too many keywords throughout your content/web sites (so it doesn't make sense)

• Hidden text – i.e. placing white text against a white background

• Cloaking – visitors see one thing on website but content is presented in a different way to search engine spiders.

• Doorway pages – these pages for a form of cloaking (these “fake” pages don't have any real content and are created to trick spiders and rank for keywords only).

• Cookie stuffing – Cookies are strings of text stored on computers' web browsers (as a result of third-party sites). The trick: consumers visit that website within 60 days ( a cookie is stored for 60 days) and makes a purchase – as a result, the affiliate receives a fraudulent commission off that sale.

• Redirects – Creating a page filled with unique content and once it's ranked high, you redirect to another page on your site (i.e. your shopping cart page)

How to Rank #1 on Google

You can get to the TOP when it comes to Google's rankings. First, you need to figure out how much you know about SEO and research competition in your market. When you DO make it to the top of Google, great things will happen for you and your company! You will start to get busy and you will have MORE than enough business/clients.

Check out these following white hat tips:

• Spend at least 30 minutes per day working on your SEO – it pays to make that worthwhile investment every day for your site/company!

• You don't have to KNOW everything about SEO – there is a lot of contradictory information out there. Research different sites, resources, etc. and choose what works best for your site/company!

• Outsource SEO work to a professional if you don't feel like you know enough about SEO – however, it helps to know the basics of SEO. A good SEO expert will always steer you in the right direction so research REPUTABLE companies/agencies and make sure you hire a SEO pro!

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