Both Debix and LifeLock set fraud alerts on your behalf, renew them every 90 days and give you a copy of your 3 bureau credit report. They also stop pre-approved credit offers and significantly reduce your junk mail. Debix also removes you from telemarketing lists. The essential differences are Debix's patent pending fraud alert system and competitive price, $24/year compared to LifeLocks additional services, their $1 million service guarantee and their proactive identity restoration measures.



LifeLock is the best known identity theft protection service in the United States. They set themselves apart from other similar companies by promising to do the heavy lifting in the event of an identity theft. In other words they will do the work necessary to restore your identity where other identity protection services only provide assistance to you. In order to capture the attention of the American public and show how confident they are in their ability to protect the identity of consumers, Lifelocks CEO Todd Davis actually made his Social Security number public. Actually more then public, lets just say well advertised. This is how I first became aware of LifeLock, I saw the commercial. You have probably seen it as well. LifeLock has also garnered attention by continuously partnering with other well respected companies who in turn sell LifeLocks services to their own clients.

LifeLock has some unique services such as WalletLock, Erecon and TrueAddress. WalletLock offers lost wallet recovery, Erecon scours illegal databases for your private data to make sure it is not being sold or traded illegally. True Address checks with databases to make sure your address has not been changed for mail rerouting purposes by some low life criminal. LifeLock is also the best service for protecting your children from identity theft. LifeLock considers a child as anyone 16 and under.

LifeLock is ISO 27001 certified which proves that their security procedures at company headquarters is not only secure but also better than other competing companies. Their investment in security makes them able to provide top level protection for the private data that people hand them and trust them with. No other identity protection company has earned this designation. LifeLock also has a $1 Million identity theft protection service guarantee. Others have copied this but most still provide a mere $25,000 worth of insurance.

Debix, another identity theft protection company located in Austin Texas, is quickly gaining traction though they are not nearly as popular as LifeLock. They place a Debix Safe Phone Number in your credit report, not your personal phone number. This keeps your personal phone numbers from prying eyes who pull your credit report such as creditors, landlords and employers. In addition, during the credit approval process, when creditors call you for approval, it is easy to deny bogus requests and report the attempted identity fraud to law enforcement officers. Simply hit star to be connected to a licensed private investigator in the State of Texas who will contact the appropriate law enforcement agencies where necessary and work with them and you to stop the theft and investigate how your information was compromised.