It is safe to say that the people who criticize the use of traffic exchanges do not really understand how to use them correctly. It is possible that they put a halfhearted effort into using traffic exchanges and when they did not get the results they wanted they gave up.



Now whenever they hang out in the discussion forum and see a post on traffic exchanges, they are quick to jump in and criticize everything about them. In reality they are just exposing their own ignorance when it comes to getting valuable traffic at a reasonable price.

Here are the two key things that you must do if you are going to use traffic exchanges the correct way.

1. Do not waste your time promoting a webpage or sales page that requires a lot of reading. This makes sense because you know that a person who is looking at ads for traffic exchange will only have a few seconds to see them.

If you use a sales page that has a lot of graphics, they will not even load before it's time for the next ad. You are wasting your time if you're doing this type of promoting with traffic exchanges, because it does not work.

A better way is to promote a landing page that includes your website header, a catchy title, three or four benefits of what you are offering, and a short two line form where people can provide their contact information.

By doing it this way, you are branding yourself with your header, and you are utilizing the potential traffic in a manner that will allow you to build a mailing list for future follow up.

2. The second thing you want to do is upgrade as a pro member and buy credits. The more credits you buy the more potential traffic you get. You don't want to spend a lot of your time surfing for traffic and looking at ads when you could be doing something else.

Many traffic exchanges have programs that allow you to build a downline. The benefit to this is you can earn additional credits, and even make money when you build a downline of pro-members.

If you will approach your marketing with traffic exchanges this way, they will be more effective for you. Plus you will better understand why people are using them to build their business today.