Staying below the radar is a tried and tested method of one of eBay's most experienced and somewhat renegade traders. Sydney Johnston has got to where she is now by actively going against the tide of typical Internet business behaviour.



After almost ten years of highly successful trading on eBay she is also the master teacher of a You can find her great course Auction Genius Course if you want Sydney to coach you, is superb for all levels.

The traditional route for ambitious traders on eBay is to aim towards building a prominent profile built on vast quantities of favorable feedback. The feedback is basically a vote of confidence, or otherwise, from people who have done business with you on eBay.

Becoming a "Power Seller" is an status all serious sellers on eBay are looking to achieve, as quickly as possible but an experienced and wise Sydney Johnson reminds us that this may not be always to our advantage.

"Once I was a Power Seller in fact for quite a while, but I started to think every one knows exactly what I am doing. So now I operate a under cover style operation with several account ID's with lower feedback and no one even notices my activity"

If things go wrong a high level profile can be very quickly detrimental to your business. Even Sydney was not immune to such happenings and found to her chegrin that when a suppplier who she had used for years let her down the subsequent fall out and damage to her business to many weeks to recover as her feedback was desimated in hours.

Sydney might be a bit of a renegade but won't break the rules which eBay have continued to add with worrying regularity.

Maybe a little unconventional and likes to be risk taker. She is a highly experienced marketer who sees eBay as a giant market place of hungry buyers which gives her the opportunity to tap in to it's massive traffic to build her own customer base. By using this method she is able to create a stable business model with minimal additional effort of expense.

Few eBay traders are aware of the endless potential eBay afford them and lack the independent thinking to see the bigger picture.