Adsense has presented a new and easy opportunity to earn money from your site. Adsense virtually allows any person who has built a content site or a blog to earn money, just by placing some code on their web pages. Adsense has given the ability to the web masters to concentrate on their sites rather than wasting time on trying to figure out what advertisements to put on their sites.
There are many web masters who make living on Adsense, but there are also many web masters who spend lot of time on figuring out the magic trick to earn from Adsense. Making a good living from Adsense might seem difficult but it is definitely not impossible.
Just placing Adsense code on your site is not enough if you are looking at Adsense as your only source of income. You need to experiment a lot with Adsense formats, placement and choice of keywords.
Whatever topic your site deals with, you should take care to build page around a specific topic. This ensures that the Adsense ads placed on the page, are relevant and useful to the visitors wanting to know more on the topic, and these visitors will eventually end up clicking the Adsense ad.
You should take care when placing your Adsense ads. If you read through Google help on Adsense, you will find the heat maps suggesting the best locations for your adverts. It is a proven fact that, one place the visitors look first on the site is the top left position. Since this is the place that will have the visitor's attention, it definitely helps to place your Adsense ads there.
You should also consider placing the Adsense ads on high traffic pages. You will be able to identify the most visited pages on your site by looking at the logs or even your Google Analytics account, which provides you page by page details of visitors.
Though the banner and skyscrapers adverts look pretty good on your site, you should try to avoid using those on your site. Such banners are usually ignored by the visitors. Do you recollect clicking on any banner on a site you visited recently?
You should also use the Adsense formats to make sure your Adsense ads blend with your web pages. Google provides you different palettes to try font colors, backgrounds and borders. There is no point in placing an ad on the page which does not blend with your site and will effectively not be clicked by any visitor.
Another important factor ignored by most of the webmasters is the Adsense preview tool. Google provides with an excellent tool to help you preview the ads that appear on your page. This tool allows you to see the sample ads and formats, preview colors on your page, check the destination of the ads and geo targeted locations to see what visitors in other countries will see.
Besides the above mentioned factors, it is also important to have a definite focus on what you want to achieve. No matter how busy you are, you should always spare some time to experiment with the Adsense ads to improve the CTR. Whatever experts say, just following the basics, is really the magic of making more from Adsense.
Why Go To Google
Recently I typed my own name into a series of search engines to see how well known I was. Surprise, surprise! I learned in England I am a soccer star with adoring fan clubs and celebrity status, in New Zealand I'm a playwright, author and editor. Stateside I am either a Gastroenterologist in Kalispell, Montana or a gospel singer with 4 CDs to my name in Ohio. Who knew!
My point? We need to know how our customers regard us. Is there market clarity or market confusion? Are customers as clear about who we are and what we can do for them as we are? If not, it's our responsibility to send a clear and consistent message about who we are and what's special about us.
Be the Best At What You Do Best
In our quest for customers there's a tendency to try to be all things to all people. In our desire to be service-oriented when a customer says "jump" we naturally say "how high?" Yet you should operate from a position of strength. Signal to others what it is that you do best. Let it flow off your tongue in your elevator speech, sparkle in your web banner ads and be reinforced throughout your collateral material. Whether it is your product line, company or the services you provide you must tell the world in a consistent fashion what it is that you excel in.
TAG — It's You!
Does your, or your product or service's tag line tell a tale that's embraceable? Many company names leave customers pondering what your core business is. If your name doesn't say it all, make sure your tag line tells the tale. Focus on the benefits, not the features. Emphasize the results of the work, not the process. The clearer you are on the results that accrue to your customers, the better they'll be able to determine how best to hire you or buy your products.
It's Your Defining Moment
If you don't define yourself and your business effectively your marketplace will do it for you. In terms of positioning, you want to be the focal point. There was once a database company whose brilliant engineering was undermined by weak marketing. Despite superior products, they lacked name recognition. They were resigned to introducing their company name, then having to say: "Have you heard of Oracle? We're a competitor of theirs." As you can imagine, they no longer exist. Carve your own niche, stake claim to your own territories and position yourself appropriately. Be known for your strength. When you come from that place of strength, competitors will be left to carve out what's left. Once you Google yourself successfully you will leave the rest of the Yahoos in the dust!
Both Ajay Mehandru & Craig Harrison are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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