Yes, you can go to search engines, key in a search term (keyword phrase) and be directed to millions of web site pages which purportedly will solve your needs for specific information.



However, with few exceptions (such as news sites and forums) the information on most web sites is generally static, meaning that the information generally doesn't change...

So, here we are in the much heralded information age, and yet much of the time we're wasting time wading through junk attempting to find something/ anything that's of any real value to us.

Now, I don't know about you, but frankly I'm tired of searching for information on a topic and then landing on web sites which are simply poor excuses for Google Adsense links.

I feel "ripped off". And, yes, I do recognize the fact that these practices aren't going to stop just because I don't like them.

So, why do "marketers" (I use the term lightly here) put up these JUNKsense sites?

Well, in most cases they're using what are called "crash and burn" tactics. The crash and burn marketing logic is this... "If I throw enough rubbish at the wall (net) some of it will stick/ sell.

Your email Inbox is an example of crash and burn marketing logic. Google JUNKsense sites are the web based versions of this same approach.

Now, I don't click on those Adsense links, I just get annoyed. Thus, my assumption is that these sites don't work for others either, and they also get annoyed?

Eventually Google will catch up with these sites and ban them, and then these "marketers" will find another 'crash and burn' tactic to annoy people.

Anyway, moving on...

Here's the Internet marketing related problem.

The Internet is NOT a sell medium, it's an information medium. However, when one understands the "logic" of this medium "one" (meaning me, you and my pet budgie) can "sell stuff" on it.

How does that work?

Well, it's all about the "funnel" actually!

Next time you're looking for information on the net observe your own reactions when you actually find GOOD information on "stuff" that you're interested in.

I'll guarantee you that you'll read the article/ web page/ blog and then 'follow the links" IF they're well placed within the content... and within the context of the theme of your content. In short, "stay on topic"!

What do I mean by "follow the links"?

I mean, you as the marketer, have ENGAGED the reader with your valuable information on a topic which they're interested in, and perhaps even passionate about. You have GIVEN before you've asked them for anything.

The reader, now fully engaged in reading your content sees your "in context" text link as part of the content solution. These links are like a PS. They promise further explanation about something, or are seen as a potential solution to the reader's problem. A reader is much more likely to click on this monetarized text link!

It's what Ken Evoy at Sitesell calls pre-selling.

And all you've done here was be honest. You've delivered honest content to the reader that's within theme, within context and the reader has clicked on the link.

Why?

Because your focus was on giving not getting, and in this process you "got". I just love the net when it's done right :-)