Here is proof from Microsoft that the problem is built into their Internet Explorer web browser. 84% of people use IE. Further evidence proves Netscape, Opera and Firefox are contributing to a major problem for site owners.



Every Web Server based on UNIX, Linux, or Microsoft, and the rest, causes this problem. Plus if you have anything to do with PPC, PayPal, Card Merchant Service, Google Adwords and Google Adsense - even your FREE search engine listings - then you have to know about this and what to do about it.

What is the Problem?

It is a SERIOUS (circumvent-able) FLAW in the relationship between ALL your COMBINED

ONLINE SERVICES:-

Your Web Server (regardless of product or platform) PLUS

Your PPC campaigns (like Adwords or Adsense and others) PLUS

ALL Your Search Engine Listings (regardless of search engines used) PLUS

ALL Your Merchant Accounts (regardless of product or platform) PLUS

EVERYONE'S Internet Web Browsers (regardless of product or platform)

Here's the issue:

All web servers cache (or put into memory) web HTML pages. If an HTML page's content is changed and resent to the web server, visitors may still see the OLD relic page - served from the web server cache!

PLUS

All web browsers store a cache of HTML pages visited (including the images), locally. If a visitor returns to make a purchase AFTER an update was made to the server they may see a relic "cached" version of the content or even worse - your "buy now" buttons - being served from their own desktop!

Here is an example of how your site could be affected right now.

Say you change the price of an item on web page from $50 to $40. Say you have a buy button linked to PayPal for $50 so you go and get a new $40 buy button for your new (updated) buy page. You then upload your buy page to your web server with the new $40 PayPal button. Next you go to Adwords and change the price of your campaign from $50 down to $40. And you wait for traffic and purchases. And you wait and wait and...wait.

If your web server's cache does not refresh or if your customer's browser cache does not refresh a visitor who clicks on your Adwords advert may get your old relic page. And when they click on your buy button and are presented with your PayPal payment page they will suddenly see the price of $50 instead of $40! Why - because your web server's cache did not refresh and they were sent an artifact of your old page. AND OR their browser showed them a relic of the page.

Assuming nothing on your page changed except the new 'buy now' buttons from PayPal your customer will think when they click your buy button that they are going to pay $40. But when they get your PayPal page the price they see will be $50.

Take this a step further. Say you updated your buy price several times over the course of a week. On Monday your price was $50. By Sunday you had changed your price down 3 times to $30 and still no sales. You could have been losing truck loads in lost revenue because your web server or customer's browser is still serving up a page you uploaded days ago.

You have paid for pay-per-click advertising (PPC), hosting, etc, and still not made many sales - why - because when your customers went to pay you they were shown the wrong price!

Forget PayPal for a second. This can happen with any buttons or links you download from a web merchant or affiliate and could be affecting your business right now.