With gradual development in the field of advertisement, the mode too has undergone complete change. From the conventional medium of newspaper, advertisement has travelled its place to promotional products. A better response earned in this novel technique has to a certain extent phased out the use of newspapers. Today, the media budget of business organisations directs their focus towards promotional gifts instead of national and international dailies. The primary goal of advertising in any media is to make the brand presence felt among an extensive set of audience. Both newspaper as well as promotional items is equivalently competent in this task. The line of difference that is drawn between the two is the measure of impact that each has over the audience.



A comparative study shows that advertising through promotional gifts is much more profitable in terms of accomplishing their basic purpose. The concept is well materialised by www.ideasbynet.com, a proficient player in the sphere of online source of promotional products. Their impressive range complements the inherent qualities of promotional articles.

The points that score advertisement via promotional materials to be preferred over newspaper advertising are as follows:-

Cost-effective: The expense incurred in securing advertisement space in newspapers is much more than that invested in procuring promotional gifts. Promotional campaigns are often undertaken by enterprises to propagate their company name or the products or services offered by them. This process includes repeated insertions through newspapers or distribution of promotional gifts in several occasions. Only if the rates are less that recurrent advertising is possible. Thus, here promotional products stand on a higher pedestal of choice.

More shelf-life: Promotional gifts are basically everyday use articles. Therefore, they are brought into application frequently for an extended period of time. The brand identity comes in visual contact with the user very often as well as makes its presence felt among potential set of audience. On the contrary, newspapers have a single-day value. Generally the current day newspapers are read only once. The branding elements may come in attention for a couple of times while turning through pages, but the next day it is forgotten. The tangibility of promotional items speaks firmly over the piece of information resulting in a better brand impression.

Specifically cater to different audience segment: There are varied types of promotional gifts. Each of them can be utilised for a specific set of audience. Target of consumers can be categorised on different demographic and psychographic criteria. The taste and requirement is justifiably fulfilled with the use of speciality promotional products. On the other hand, advertisement in newspapers has a generic appeal. The audience here cannot be reached individually.

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