Love it or hate it, network marketing is still one of the only ways for the average person to build a business without having lots of money to invest. Choosing the correct network marketing company becomes the most important task you have in your future success.
I've had lots of bad experiences in network marketing and a few good. I have wasted money on bad products and poorly run companies. I have also built organizations with large down lines. So, with all that, why XanGo? Isn't it just another network marketing company?
When I looked into XanGo I had very specific requirements before I would enter the network marketing world again-it had to have a unique product, a properly formatted pay plan and support to help build a distributor base without bothering friends and family once again.
In this article we will start looking at the product.
First, no hype: XanGo Mangosteen juice will not cure every disease known to mankind while polishing the chrome on your car and making you and your spouse more beautiful than you already are. Like any botanical product, it has not gone through the same stringent testing standards that a drug company needs to use before releasing a product. There is a great deal of scientific research on this botanical and you can do your own research on it. Never less, the majority of the evidence we have are testimonials to the effectiveness as a health aid. Before you invest, and yes you need to consider this as an investment, you should review the available scientific material-I found it impressive. Now, I am not a medical doctor, nor am I a scientist specializing in this area. I am an accountant by training and work in Information Technology.
You also need to consider the testimonial evidence. People are buying this product-and continuing to buy this product-because they fell it is helping them live healthier lives! In addition, a number of MDs are endorsing the product as well. Not everyone giving testimonials to the product are making money selling the juice.
Thus, XanGo has a product that people feel helps them live healthier lives. Is this enough to make it something to base a business decision on? Not really. It seems that almost everyday someone is establishing a new network company based on selling some form of a vitamin product. The problem I have with these companies is that it is virtually impossible for me to see much difference between their products and the great variety of vitamin products at my local health food store or even the supermarket. The products sold by these vitamin companies seem to be overpriced (to pay their distributors). I cannot ask you to join me in a venture, selling a product for 50% or more then a substitute at your local store where the only product benefit for you is the ability to make money! Ultimately, the person at the bottom of the distributor channel is paying too much for the product.
XanGo is different. The product is unique. In doing a simple search on the internet I could not find many people claiming to sell a similar product. The few I did find were priced within the same basic range as XanGo is priced. Thus, the person at the bottom of the distributor channel is still getting value for the money they spend on the product they purchase.
In addition, XanGo received a patent on it's product on May 4, 2004. While there are still some challenges to this patent (as of March 2006), a patent gives the company a legal challenge to any competitors that try to copy and undersell our product. XanGo has a unique product that will remain unique for many years to come.
You may ask, can I build a business on one product? That is a good question. The leaders in network marketing started with a single product (or type of product). Amway started with cleaning products, Tupperware with food storage, etc. Companies like Amway lost their position as a leader (in my opinion) in this market when it allowed retail stores to catch up to them in providing the same quality and value in cleaning products. The Amway cleaning products are still some of the best you can buy, but the value is not there anymore. I can get almost the same quality at the grocery store for far less. Amway's solution was to sell everything under the sun. The "pitch" was no longer to buy high quality product and greater value but buy through Amway, get everyone you know to do the same and you will make money! Every time a friend of mine who is an Amway distributor tries to get me involved in it, it sounds like that to me.
With XanGo, you are selling one product. It is a specialty product and you have no need to worry about value.
So why XanGo? As far as product is concerned, you have a unique product, one that people ask for and buy again and again. A product protected by patent law, giving our distributors an advantage over anyone else selling a health product for the foreseeable future.
Marc Bates has sinced written about articles on various topics from Multi Level Marketing. In my next article, I will examine the pay plan and why I feel it is one of the best advantages you have in building this business. For more information, visit my Blog at
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