Depending on location, many billboards can be rented for as



little as $800 per month. The benefits of including a

billboard in your current marketing campaign could be that

this form of advertising is less saturated with websites

and may even end up generating a better result than online

advertising.

Make time for other people when marketing your product or

service. Start making friends within your niche and its

related industries, as your best support will always be

those people with whom you have built the close

relationships. Be genuine, sincere, and giving – and expect

nothing in return.

Now that we've discussed a little about promoting your

website using offline strategies let's go back to internet

marketing.

Purchasing software needed to create a social network

similar to Myspace, but for your specific niche could

develop into an effective viral internet marketing

strategy. Creating and maintaining such a site will

encourage your current customers to participate in growing

your business. More friends joining the network is always a

bonus for them, so they will promote it, and passively

promote your business at the same time

Advertised “free" advertising is generally a poor internet

marketing strategy, as it isn't free or doesn't work. Many

supposedly good ideas are sold in ebooks, which in

themselves, cost money.

Promoting your site by simply tuning it to get higher

search engine ranking is a highly effective internet

marketing strategy. For example, you could start by

conducting keyword research for your given niche. You could

then edit each page to contain a 1.5 – 3% keyword density

for that selected keyword.

Another most effective internet marketing strategy is to

set up joint venture partnerships. You can do this by

contacting other big sites in your niche. If you have to,

you can use a customer service contact number to find out

how you can talk to the owner. Clearly explain to your

partner what their involvement will entail and what

benefits will result.

To reiterate before we conclude, don't totally ignore

offline promotion of your website. Make it a supplement to

your internet marketing strategy and you will probably see

a surge in business.