The World Wide Web is known as the information super highway. With a click of the mouse, a person can find the perfect dress for a formal occasion or health advice, to determine if professional medical care is needed as soon as possible. Basically, if the web surfer can think of a topic, a product to buy, or an item to sell, he/she can find it on the web, with a few carefully selected keyword searches.
The question is: where does all the information come from? Obviously, someone is writing articles for publication on the Internet. After all, the web is simply a means of disseminating information. The knowledge displayed has to come from someone. So, why does a person take time to write articles, and what is the compensation factor?
The main reason for writing articles is to inform the reader. The message is generally to educate the public, a marketing tool, or both. First, the altruistic reason is to give the reader valuable information or advice.
For example, a teacher may have web site articles to help students find educational material. Some schools may even have resources for parents and students to check grades, scheduled extra curricular activities, and academic dates.
An individual suffering from an illness may want to provide support and helpful information to others who feel sick and all alone. For example, the renowned Mayo Clinic has a medical site. Searchers can look up medications and find out information regarding the benefits and possible side effects. Also, an individual diagnosed with a chronic illness, such as diabetes, crohns, or heart disease, may want to locate a support group.
One of the most popular reasons people seek information on the Internet is interpersonal relationships. Cyber dating is on the rise. Entrepreneurs are essentially making big bucks by instituting a lonely-hearts club- a virtual matchmaking service. If an individual knows how to utilize a computer mouse, he/she can find the information and assistance for every aspect of life.
In addition to assistance, writing articles is also necessary to bring potential customers to an entrepreneur's site-an individual selling a product or service. For example, a newsworthy, or even entertaining, article attracts the reader. Enticed, the viewer may decide to explore the well-placed links to see what the writer is all about. Since the article is generally related to the product or service presented on the site, writing articles brings in potential clients or customers.
The more site viewers reading the article, the greater the opportunity to garner a sale, and build a returning customer base. Simultaneously, writing articles can become a lucrative business for the writer, and the end result often brings revenue to the client. Therefore, writing articles is a win-win situation. Internet marketing is a steadily growing business.
Today, corporate executives are trading in the sixteen-hour day job, for a chance to earn a substantial income with an Internet enterprise, and still be able to spend time with the family. From the comfort of a living room or home office, a growing number of forward-thinking individuals have actually managed to realize a 6-figure income.
Likewise, on the other end of the spectrum, the individual writing articles, used to promote and link back to the business, can also work from the comforts of home and make a decent living without ever walking out the front door. Thus, writing articles can result in great jobs for frustrated executives, stay-at-home moms, and people with limiting disabilities. Great!
The option to work from home is great for many single parents who do not want to be away from their kids, or who cannot afford a babysitter. Writing articles is also an excellent way to earn extra money in the evenings or on the weekends.
In a perfect world, writing articles can promote a passion and earn an income. For example, some sites will pay an individual to write about a subject he/she actually lives every day. A person with diabetes can write articles to help fellow diabetics, and earn money at the same time. While a site may sell products diabetics need, the articles are also available to inform and encourage.
Even if an entrepreneur does not have the time or ability to write articles compelling the reader to take action, articles are available for rewriting, reprinting, and redistribution. In addition, to give a site fresh and original material, writers-for-hire are available. A good key word search will provide a plethora of writers or ghostwriters, who are willing to sell the ownership of the written word, and the businessperson can claim authorship.
So, if an individual has an important message to share, a product to promote, or a service to sell, a valuable tool for increasing readers and web traffic is article writers.
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There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking "a PR" to get people interested in their products/businesses. That's right a "PR". Contrary to what some people think, PR is NOT an acronym for "Press Release" ? it stands for Public Relations. PR is much more than just a press release and that distinction is very important to understand.
I often cringe when I see articles from well-intentioned "marketing" experts that say, in effect: "simply write a press releases, pitch it to the media and just sit back and reap the benefits." Unfortunately, it is far from being that simple. That statement pre-supposes that the media release/pitch is written well ? containing all the right elements and newspegs to catch the media eye ? and that it is pitched and maintained in the correct media market, which is often the downfall of many amateur PR campaigns. By all means, a press release is an integral part of a PR campaign. But a press release alone does not a PR campaign make. A successful PR/publicity campaign for your business or product should include many, if not all of the following:
? An interesting, quality, newsworthy product/service that the media (and its audience) will find merit in;
? A concise, articulate media release or story pitch ? not a glorified ad ? detailing the benefits of your product/business/website and what effect it will have for it's users;
? A supply of media "supportives" ? product photos (digital & hard copy), possible review samples, etc.;
? An extensively researched media list detailing all applicable media outlets whose editorial profiles match your product/business profile. Here's an important detail -- the targets of your pitch should be "name-specific" not just "title-specific" media contacts. By that I mean the media market research you compile should give you particulars like "Sally Jones-Cooking Editor" not just Tribune Newsroom or Managing Editor;
? A solid, trustworthy media contact vehicle that gets your release/media kit directly into the hands of the appropriate reporter/editor/producer and allows them to respond easily to your pitch. (As always, beware of press release distribution services that often times indiscriminately spew your release to hundreds of untargeted media outlets with little or no results.) Research to find out the preferred method of receipt of your media targets ? don't just assume an email will suffice. Whether it's by snail mail, email, fax or phone calls, the media can't run your story if they don't hear about it. For one reason or another, some media may decide not to include your product/business in a placement -- but don't let them say the reason is because they weren't made aware of it;
? Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media members can't immediately respond to an initial pitch due to tight editorial deadlines and the time it takes to wade through a multitude of similar media pitches. I have found, without question, that the media interest continues to increase as you re-introduce the pitch and gently "rattle the media cage" over the course of the next several weeks/months;
? Some sort of media tracking capabilities -- whether it's your own media follow-ups, Internet research, or a professional broadcast/print clipping service. Having "hard copies" of the placements generated by your PR campaign can be invaluable in the further marketing of your business/product. Media placements are a unique validation of the market acceptance for your business/product and can help you convince new customers of that fact.
Think of launching a PR/publicity campaign like flying a kite. The press release (which aptly details your product/business) is the kite. But if your kite doesn't have the proper amount of string, a good tail, a strong wind and the expert manipulation of the kite flier ? it has very little chance of getting off the ground. But if all theses elements are in place ? a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon.
Both Erol Orderland & Todd Brabender are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Erol Orderland has sinced written about articles on various topics from College Student Loan, Credit Cards and Debts Loans. Erol Orderland shares his passion for , and provides. Erol Orderland's top article generates over 135000 views. to your Favourites.
Todd Brabender has sinced written about articles on various topics from Sales and Negotiation, Public Relations and Article Writing. Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures.. Todd Brabender's top article generates over 5400 views. to your Favourites.