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Winning Results With Google Adwords

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Because of this dominance in the search engine wars Google's pay-per-click engine Adwords has taken internet marketing to heights previously unheard of before. Google Adwords matches sellers with buyers quickly and easily and if the savvy internet marketer can take advantage of this they can make good money.

What is Google Adwords?

If you are looking for one of the most promising and profitable marketing opportunities on the internet today then Google Adwords may fit the bill. It is a pay-per-click advertising system that leverages the capabilities of the most popular search engine in the world today. It allows internet marketers to advertise goods and services through affiliate programs based upon the amount they bid for certain searched for keywords and phrases.

If you look at the right hand side of the Google search window in your web browser those listings are the Google Adwords ads. These are also known as “sponsored links” and internet marketers have paid to have their ads with links to their web sites shown here whenever that particular keyword or phrase is searched on Google.

How does Adwords bidding work?

Internet marketers bid on their keywords and phrases using the Adwords system. Bids can start as low as 5 cents per click. As an example a business selling laptop computers may bid on the phrases “laptops for sale” or “cheap laptops” or any variation on those words. The point being that it pays to be as specific with your keywords as possible.

Where an ad is placed within the sponsored listings depends on several factors. How much is bid, the click through rate on the ad itself and the quality score of the web page the traffic is sent to. Bids can range anywhere from 5 cents per click to $50 or more, it just depends on the type of product you are selling and the return you get per sale compared to the click through rate. The top listings usually have the highest bids, but they also have the best ad copy and return on investment.

How to get started using Google Adwords.

If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions on the Google website. There are a few steps you can tackle on how to start using Google Adwords.

The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. You should take into mind the different strategies that you may want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns on investment using Google Adwords.

You should also target the right market in terms of selecting the right language and countries in which you would want your ads to appear. If you are selling products which would be of no use to citizens of certain countries or if the option of exporting the products is not available, you will want to limit the countries in which your ads are shown. You don't want to get charged by generating clicks from people who do not belong to the target market.

The creation of an AdGroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.

Writing the advertisement.

You will be given 3 lines in which to write your ad. There is a line for your title and 2 lines of actual ad body that you can use. The title line is composed of a maximum of 25 characters and the 2 lines of ad body can be a maximum of 35 characters. Because of these limitations it is important that you choose your words carefully for maximum effect.

Linking to what you are selling.

Your ad should catch the attention of your prospective buyer. If you have done this well and they click your ad you want to link them to the most appropriate page of the web site where your product is located. You don't just automatically want to send your prospective buyer to your home page. If they are ready to buy they do not want to have to search through your web site to find what they want. Send them to the product page right away and if you have done your research and ad creation correctly you will be rewarded with a sale.

These are the basic steps needed to get started using Google Adwords. While there is a learning curve there are many resources available on the internet explaining how to use Google Adwords effectively and efficiently.

Winning Results With Google Adwords

The Google AdWords arrive from Google in 2002 as a self service advertising program for small businesses. It avoided monthly payments to Google for the Google managed adwords program, which was not affordable for many businesses. Google would otherwise set and manage the campaigns. Google still has a program where it manages campaigns for its clients but the Adwords program is far more popular today. Google has made the program so easy to set up and use, that it is the major revenue generating sector of the company.

Setting up a Google Adwords account is simple and fast. You just login to Google Adwords pay about $5.00 and that's about it for opening up an account. Then the next thing you do is set up your campaign. This involves selecting your keywords in a way that each keyword relates to your target audience. Based on your keywords, you then write your three line ad and tell searchers where to find your website.

If this sounds complicated it really isn't. In fact, Google helps you do just about everything,including selecting the keywords. Google also has a routine that will estimate the traffic to expect, the bid cost and the position on the page when your keyword is searched. And there is more. Google will optimize your campaign for you at no additional cost.

While the setup and start of a campaign is fast and easy, the question now is how good is it? Here are some metrics you can look at and evaluate.

· First, you want to know how often your ad is viewed by someone. Google calls this an Impression. You will want to know what you a paying for each impression. This is given in CPMs or cost per impression.

· Then there is the measure called Click Through Rate or CTR, which is the number of clicks divided by the number of impressions. Then

· There is the conversion rate that is the number of sales divided by the number of clicks.

Google even helps you tie all of this together with what they call a Quality Score. This is Google' measure of how well your ad relates to your web-page and to your website. However, some of the components of the quality score (QS) are kept secret however. If you have a high QS, then Google gives you a better page position at a lower bid price. This way, with a higher quality ad you can obtain a better search engine position for less money.

Well is all of this really worth it? Consider this:

· Google gets about 47% of all search engine traffic and that's about 234 million searches each and every day.

· You can easily design your campaign to target specific audiences or traffic that you know has an interest in your product or service or they would not click on your site.

· You can set a daily budget limit for your advertising cost.

· Google will help design your ad campaign.

· You are charged only for the clicks that you get so you are only paying for results.

· The reach can be expanded via use of their content network.

· Local and regional targeting are also available. You can set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door.

Google Adwords is a very powerful advertising program but will it guarantee you will make a profit?

Of course not, but profitability is a challenge with almost any business whether brick and mortar or online.

So in later installments, I'll discuss the problems and strategies for winning with the profitability challenges of Google Adwords.

Copyright (c) 2008 John Lane

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About Author

Both Andrew Bicknell & John Lane are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Andrew Bicknell has sinced written about articles on various topics from Mortgage Insurance, Dieting and Medical Condition. . Andrew Bicknell's top article generates over 165000 views. to your Favourites.

John Lane has sinced written about articles on various topics from Adwords, Internet Marketing. John R. Lane, MBAProfit Strategies For Internet Marketing Using. John Lane's top article generates over 2900 views. to your Favourites.

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