But what isn't always so obvious is the unspoken agreement we're entering into. This is the one that, when everyone is in agreement, makes our work a joy to deliver and a delight for our clients to receive. And, when not in harmony, it's the type of agreement that can cause us hours of stress, unhappiness and messy situations that we wish would just "go away."
I call these "soul agreements," when I'm business coaching.
A contract is a legally binding document between two or more parties that clearly spells out obligations, commitments and expectations between everyone involved.
A soul agreement is a commitment, first with yourself, that says, "the action I am about to take is in complete harmony with what is right for me. My actions are a reflection of my speaking and acting from the truth of who I am, no matter what."
The problem is that most women entrepreneurs ignore their own soul agreement when making commitments.
How can I tell? It's easy.
My business coaching experience tells me that if you're doing something you don't really want to do, if you're ignoring that awful gnawing feeling in your gut that's trying to tell you something, if you're holding back from a difficult conversation because you're afraid of losing a client or hurting someone's feelings, then you're breaking your soul agreement.
Likewise, women entrepreneurs break their soul agreements if they hold back from charging enough, going after a more lucrative client or launching new marketing plans.
Sure, women entrepreneurs have to do practical things like build their lists, speak, send newsletters and gather testimonials.
But if you want your woman small business to be spiritually AND financial rewarding, then you must first commit to your soul agreement, then take action.
How?
Let's say you're about to launch a new program. Before you start your marketing plans, let me ask you, what is the soul agreement that you know you must make with yourself for your woman small business? (Hint: it's something deeper than just saying to yourself, "I'm willing to do what it takes to make my launch work.")
Try asking yourself this question, "What is the bottom line truth, where I know I MUST show up, no matter what?!"
What often bubbles up is an unmistakable (and unshakeable) feeling of strength, passion and commitment for what you believe in...and an "a-ha!" of where you've been sacrificing that commitment to please someone else.
With your soul agreement firmly in place the marketing actions you take will be more than just mechanical tasks. They will be soul inspired actions that pull you forward powerfully, even when you're tired, uncertain or tempted to slip into self-doubt.
My business coaching challenge to you is to keep your soul agreement, no matter what, and watch your marketing plans leapfrog forward into success!
Women Entrepreneurs In India
So why is this important and why should you care? Both of these actually have the same answer - which is, there are some important lessons in how I went about winning this award that can help you in your business and personal life.
You see, I wasn't a shoe-in on any level. Of all the info-marketers in the room, my six-figure income, while respectable, is certainly not the highest, nor even in the middle range of what many successful info-marketers make. I also had some pretty stiff competition from other, more well-known info-marketers.
But, despite these obstacles, I was the one who took home the prize. How did I do it? Check out the five keys below.
1. I was determined to win. Never, ever, discount your attitude and mindset. From the very beginning, when I first found out about this award, I made up my mind I wanted to win it and was going to do whatever it took to do that.
What about you? Are you determined to succeed in your business? Are you determined to achieve your 2008 goals? Were you determined to achieve your 2007 goals? If you weren't, how did that end up working out for you?
If you find yourself consistently missing goals in your business or your life, take a moment and check in with yourself. Are you as committed to your goal as you could be? If not, maybe that's part of the problem. The key is to DECIDE and then ACT upon that decision.
2. I wasn't afraid to work hard. I spent an entire Sunday pulling together my application materials. Once I discovered I was a finalist, I practiced and practiced and practiced my presentation. Even while I was at the event, I skipped an evening of networking and relaxing to go to my room and practice some more.
Now, I'm not for a moment advocating an "all work and no play" lifestyle, or having your business take over your life. What I AM saying is there are times where you do need to work hard to get where you want to go (just like there are times where you need to unplug and unwind). Your challenge is knowing the difference between the two and acting accordingly. (More on that below.)
3. I was strategic about how I worked. This is the key to knowing when to work hard, what to work hard on, and when to kick back and relax.
Before I dug in and started pulling things together, I took a step back and thought about my goals. How could I present my materials and myself in the best possible light so I would stand out from the crowd? Once I figured out the how, then it was easy to jump in and get it all done.
The request for entries was in a sales letter format. So I formatted my entry just like the request, with a bright red headline which read: "They Laughed At My 'Profession' - Until I Started Making More Money In 1 Month Than They'd Made In The Last Year! All Thanks to Glazer-Kennedy-Style Marketing." My full contest entry reflected the principals that I had learned from the company offering the contest.
So how do you approach a big project? Do you take a step back and plan first, so you know you're focusing on the right things in the right order? Or do you just jump in headfirst and flail around? If it's the latter, then chances are you probably find yourself working a ton of hours and not getting much done.
I know it can be very tempting to skip the plan and get straight to the doing, especially when it's a big project. And planning can feel like nothing is happening. But trust me, making time to plan is the quickest way to get things done.
4. I asked for the vote. I was chosen as one of four finalists, then at the Info Marketing Summit I did a 15-minute presentation to all the participants. The participants then cast the vote for the final winner.
Actually, not only did I ask for the vote, I explained why they should vote for me and why should I win it.
Believe it or not, I was the only one who did.
Do you ask for what you want? From asking for the sale to asking for the deal to asking for help, asking could be your golden key to getting exactly what you want.
5. I didn't sweat the small stuff. When I left the stage after my presentation, I discovered I had buttoned my jacket wrong so it was crooked. I could have gotten very upset and stressed about this. But I chose not to let it bother me. And in retrospect, clearly it didn't make one lick of difference.
Do you find yourself sweating the small stuff in your business or your life? Are those small details you agonize over really going to make a difference in achieving your goals? If the answer is no, then let it go. It's not worth getting upset about it.
Both Kendall Summerhawk & Elizabeth Davis are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kendall Summerhawk has sinced written about articles on various topics from Marketing Strategies, Internet Marketing and Marketing Strategies. Business coach Kendall SummerHawk, the "Horse Whisperer for Business" delivers savvy ways for entrepreneurs to turn hectic businesses into 6-figure successes. Get her "7 Quick and Simple Tips to Brand, Package and Price for More Money, Time and Freedom. Kendall Summerhawk's top article generates over 5400 views. to your Favourites.
Elizabeth Davis has sinced written about articles on various topics from Self Confidence, Family and Public Relations. Beth Davis, "The Hand Analyst," is a professional hand analyst/palmist and winnder of the 2007-2008 Glazer-Kennedy Information Marketer of the Year Award. Get her free special report, "The 5 Massive Mistakes Spiritually-Oriented Women Make in Business and. Elizabeth Davis's top article generates over 4400 views. to your Favourites.
Barack Obama And The Future Of American Politics Silence makes no mistakes. Thought works in silence so does virtue. While all of these thoughts on silence are great, here is an even greater one It is in silence that we find ourselves