Although many search engines, specially the most popular ones do not disclose the SEO algos. But one factor that they consider is an open secret that is the use of keywords.



Using key words and key phrases in your website is an art. If employed properly, it can improve the ranking of your site and can also earn you millions.

Plan before you create the site

Plan the site before creating it. Many people make the mistake of actually creating a site with very little or no planning. The coding takes effort and consumes a lot of time but you’ll end up no where.

Research vigorously

For the key words research vigorously. If your site is meant to be local, then a very efficient way of looking for keywords is to research the masses. For example it would be foolish to use the word ‘petrol’ on your site if it is called ‘fuel’ or ‘gasoline’ among the masses of your area.

For a national or international site you can use a key word generator tool.

Key phrases

Also, do not forget the ‘key phrases’. This is because very few people search for a word on a search engine, most of the times they enter a phrase to refine their search.

Use of plurals

This is also a good idea because singular key word will not be displayed when a person is looking for plural, whereas use of plural will cater singular and plural both.

Be specific

Do not use any other word or phrase where the key word or phrase can be used.

Home page content

Many search engines target homepages when looking for a key word or phrases. Make sure that your home page contains your key words or phrases several times.

Take care of these things and enjoy the high ranked status of your site.