Making a purchase is an emotional activity. When you browse among a number of sale items, most people will choose the product that makes them feel the best. An item for the home might be purchased because it matches the surroundings perfectly. Sitting on that sofa is so comfortable and cozy. The car you are considering will impress the neighbors. People buy things to satisfy emotional needs.



Some words or phrases cater to emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase?:

Ad 1) Sale, sale, sale! Free bonus – today only! Get 2 brand new, Limited Edition XYZ collectibles for the price of 1! Free shipping, Fast delivery, Easy Low, Low Payments! Your complete Satisfaction Guaranteed or your money back – no questions asked!

Ad 2) Two XYZ Collectibles – Good price - No charge to ship.

Both of these ads are selling the same thing. But doesn’t ad 1 sound much more appealing? If you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words are used from the list below.

Try using some of these words in your ads, sales pages, titles, and emails and watch your sales increase!

1. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.

2. Use the word "easy" in your ad. We like things that are not difficult. People like easy methods, easy instructions, easy to use, easy payments, etc.

3. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.

Please excuse me now; I have to finish up here. You see, I saw this ad for one of those new XYZ collectibles that I’ve just GOT to order…