I'm single and the holidays can be lonely. So several years ago I decided to start taking great trips during those holidays. It's a slow time business-wise, so it's been a fantastic solution. I expand my horizons, don't miss out on lots of business opportunities, and don't sit around feeling sorry for myself.
This year I was seriously considering going to Greece. I bought several books on Greece, contacted several companies that do tours of Greece, and thought it might be the location for this year. But the economy took a nose dive and I decided it would be wiser to pay off my mortgage rather than take an extravagant vacation.
Of course, as the holidays approach I've been wondering if maybe I made the wrong choice, if I shouldn't have played it safe. Can you say, "Whew?"
As many of you know, Greece is in a horrible state right now. It's being torn apart by rioters. Obviously I would have had to cancel my trip or if somehow I had gotten caught in this mess, there's no telling what could have happened. It certainly wouldn't be the Greece I wanted to visit.
We don't have a crystal ball, we can't know the future. Sometimes something seems bad (this recession) but maybe you will also realize there's some aspect of it that's for the best. Maybe we'll reassess what's important to us. Maybe we'll treat our customers like they are worth their weight in gold (which we sometimes forget when times are good). Maybe we'll operate more efficiently. Maybe some companies will fail that really needed to. Maybe you'll be let go from a job you really hated and find work you really love. Maybe someone leaves you, only to free you up to meet the person of your dreams! We can't see the future and what the end result will be. So hang in there!
How to stop worrying about the future:
1.) Assume if you do the best you can things will work out in the long run. It might be the very long run, but they WILL work out.
2.) Don't confuse short term pleasure (eating a whole pizza) with long term happiness (being healthy). Sometimes things are awful in the short term, but pay off big time down the road.
3.) Tell yourself, "When the going gets tough, I get going." Action obliterates fear and worry.
4.) Stop imagining the worst. If you insist on predicting the future, why not assume the best?
5.) Stop beating yourself up over the past. It is over - you did the best you could with the information you had at the time.
6.) Realize that when people try to predict the future they are usually wrong (and we think they are weirdoes - gypsies, astrologers, palm readers and weathermen come to mind.)
7.) Quote Nietzsche - it if doesn't kill you, it makes you stronger! Bring it, Life! The harder it is, the stronger we will be!
8.) Remind yourself that most of the things you worry about never happen and that worrying doesn't do a damn thing about them anyway.
Bottom line - you never know what the future holds. Something that seems bad today could end up to be something good tomorrow. You might meet the love of your life at the second job you had to take to make extra money. The Universe works in mysterious ways. Your only job is to keep showing up and staying open to hope.
Work Out For The Best
Some of these promotion tools will work extremely well; some of them work some of the time, and some of them don't tend to work well at all. Your job is to analyze each type of promotion tool that presents itself and determine its efficacy.
Promotion Tool Analysis
Think about the different places that you're going to be promoting or advertising
How will the promotion tool you use reach the market: email? postcards? organizational membership? etc...
Is the promotion tool capable of highlighting your uniqueness and your services? A full page color ad in the yellow pages is not going to portray you as unique but it sure will cost a lot of money. All of you competitors have the same basic text on their ads, it's just a matter of which one a prospective client chooses to dial first.
When you start to think about the promotion tools to use, try to be creative. The more obvious the choice the more mundane the results. Your promotion tool should help you stand out from the crowd, not show that you follow it.
Good promotion tools to consider include:
Getting involved in organizations
Being the preferred technology person on a panel of business leaders
Being the preferred provider for a prestigious company.
The Bottom Line on Promotion Tools
Promotion tools are not created equal. Your job as a business owner is to choose those promotion tools that will highlight your unique selling proposition as opposed to making you look like a commodity. You will have a limited marketing budget so choose your promotion tools wisely and maximize the dollars you spend.
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Both Denise Ryan & Joshua Feinberg are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Denise Ryan has sinced written about articles on various topics from Energy Healing, Cars and self improvement and motivation. Denise Ryan, MBA, is a Certified Speaking Professional, a designation of excellence held by less than 10% of all professional speakers. She is a blogger
Book Keeping Distance Learning Unfortunately, in their zeal to escape the perceived irrationality of religion, evolutionists dig irrational holes under their own feet with shovels of faith, bias, bigotry and even fraud.