People often associate luxury with something unattainable. They tend to perceive it as the forbidden fruit that is therefore the sweetest. High fashion is a typical phenomenon of luxury. Every presentation of a new collection in the world of fashion is an event, well planned and directed, scheduled by the second.



Its special character and magic require that the venue where the event is organised is equally luxurious. The choice and preparation of the venue should work in perfect harmony with the clothes presented on the catwalk. Everything is perfect – the setting, the lighting and the background music. Young, beautiful women, perfect make-up, and the hair styles matching the demonstrated clothes. The faces of the models gracefully walking up and down the podium do not betray the anxiety behind the scenes, the stress of the numerous people working there. Thus, everybody does their job irreproachably.

The first row of the audience seats invited clients, potential customers, women who will later order the clothes and in some ways decide the fate of the designer. Even for internationally renowned designers each presentation of a new collection is a huge challenge and a way to secure his or her status. The latest spring collections of the fashion houses Dior and Channel are the best proof that fashion is the discipline of excellence and that Paris remains the cradle of the high fashion.

Designers working for prestigious fashion houses have all the possibilities to organise such events. However, how is a talented, young designer supposed to do that? How to organise a personal fashion show and to present the result of your work and imagination without a strong financial background? More and more young designers turn to Asia and other Eastern countries hoping to realise their dream there and then possibly returning to work in Paris. In any case, it will still be fashion, but somewhere else.

High fashion is a tribute to creativity and fantasy. Often extravagant collections require a great deal of courage to present them, let alone the courage to wear them. Designers are first of all artists who reveal a part of their inner self with every piece of clothing they put on show. If you experience the sense of admiration and surprise while watching a fashion show, the designer’s toil was not in vain. The fact that only a handful of women are prestigious fashion house clients does not mean that others have no choice. In any case, everyone has the extraordinary privilege to admire, appreciate and judge designers’ works and thus touch upon the magic art world called high fashion.

Luxury, on the other hand, also means choosing comfortable, high quality clothes that suit well, developing an individual style and feeling good in it. The privilege to choose every piece of clothing with a style and distinct character, to make sure that it matches your body and spirit, brings out your personality is becoming a big luxury and not at all everyone is endowed with it.