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Worlds Best Search Engine

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The best kind of traffic is the free kind ? that is, the traffic that comes from natural search engine rankings. Acquiring those rankings, however, takes time and a dedicated effort; but once you achieve that positioning, it's only a matter of doing a little maintenance work. And, most importantly, you don't have to reinvest half your profits back into advertising to maintain the higher sales volumes you achieve.

How to Get Ahead

So how do you improve your rankings without spending a fortune? According to Andy Jenkins of http://ConvertLinks.com, the key to increasing your rankings isn't decoding a complex mathematical algorithm, but having good content and employing that content to better your positioning:

? Create your site in HTML. It's not enough to just have good content: you have to put that content in a form that's search engine friendly.

? Use RSS feeds to syndicate your content. Search engines love fresh, changing content.

? Publish your articles using a blog, and syndicate and submit them to article directories. Says Jenkins, ?As you give out quality content to other sites, you not only increase your own link popularity, but you also enhance your site in the search engines.?

? Don't attempt to optimize your site around a keyword by simply cramming that word into your copy as many times as possible. The search engines will ignore this misguided SEO attempt, and your sales message won't read well to anyone who actually does stumble onto your site.

Search engines have advanced to the point they recognize and associate words that are used together often. Rather than repeating a word over and over, try using related words. If you sell pasta, for example, use words like ?angel hair,? ?penne,? ?shells,? ?linguine,? ?Italian,? and ?marinara.? The engines will recognize the relationships between the words and register your site as pasta-related.

Proper SEO Takes Time

You can take short cuts that will let you get ahead in the search results ? until the next time the search engine companies change their ranking algorithms. But staying ahead requires doing things the right way: you have to create useful, interesting content and give visitors a reason to come back to your site. You're building a business ? short cuts won't pay off in the long run.

If you have an established site, you could begin to see more visitors and more sales from real, diligent SEO efforts in a very short time ? sometimes even a week or less. If, however, you're just starting your online business, even with your exhaustive efforts, it may take six weeks to a couple of months before you start to see traffic trickling through. But as Jenkins points out, ?The payoff is search engine positions that endure even when Google, Yahoo, and MSN update their algorithms.?

World's Best Search Engine

Using these will not in itself allow you reach the top position for your keyword, but they definitely help, and there is no single factor that will enable you to hit the top. A #1 position on Google is attained by a combination of many factors, such as internal and external linking strategies, relevance of your content to the keyword and the overall look and feel of your site. Plus those detailed below.

So let's get started on these: these are the nuts and bolts of SEO, and if they are not right then you are starting off on the back foot. These are the essential SEO techniques that you must have as a minimum if you want to improve your search engine ranking, and although intended mainly for beginners, many established web pages do not contain every one of these.

I write 'pages' deliberately, because Google and the other main search engines list web pages, and not entire domains. That means that every single page in your website should be optimized in the same way: each should contain every single one of the SEO techniques listed below.

TITLE TAG

The title tag is contained within the 'HEAD' tags of your HTML, before the 'BODY' tags. This states the title of the page, and must contain the major keywords of the page. The contents of your title tag do not appear in the text of the page: its purpose is to inform the search engine spiders what the topic of your page is, and what words are important (i.e. your main page keyword). For example, the TITLE tag of a page based on this article would be "SEO Techniques - Improve your Search Engine Ranking".

DESCRIPTION TAG

The description Meta tag is used by Google, and other search engines, in the search engine listings. I have tested this with them all and Google uses it as is, while Yahoo uses part of it. You should provide a description of what the web page is about, and a simple check of the descriptions in other sites using your keyword on Google will show you how many words you can use to have the whole description included. About 20 words are fine.

KEYWORD TAG

Search engines rarely use the keyword Meta tag: Google ignores it completely. However, it doesn't hurt, and can help in a small way. Include your brand name and your own name. That way some engines might show your pages if somebody is looking for your name. The other Meta tags have no SEO value, and do not help to improve your search engine ranking whatsoever.

HEADING H TAGS

Heading tags (H1, H2, . . .) are used by Google to determine the importance of the text contained in your headings. Use H1 tags for the main title of your page (you also use it in the TITLE tag, but that isn't seen by readers, only by the spiders). Put subtitles in H2 tags. You can change the font size of the text within these tags.

TEXT FORMATTING

Text in bold, italics and underscored are seen by the search engines as having greater weight, and so will be used in determining the relevance of your site. Always bolden your titles, and it also helps to underline it if it doesn't make it look out of place.

WRITING STYLE and CONTENT

Do not write for algorithms (spiders): write for your readers. Always write for humans and you won't go wrong. If your page content reads well, and has good vocabulary relating to the topic, then it will have a better chance of a higher listing than if you stuffed it full of keywords. I rarely use more than 1.5% - the keyword densities of the terms 'SEO', SEO techniques' and 'search engine ranking' (the main keywords) of this article are 1.5, 0.87 and 0.87 respectively. Too many keywords is bad SEO, and could result in a poor listing for your page - if it is listed at all.

So there you are: six simple SEO techniques to improve your search engine ranking. It is surprising how many experienced webmasters fail to apply all of these: there is no excuse, and they are failing to get the nuts and bolts properly fitted and tightened on their web pages.

Apply these to every page and not only will you improve your SEO, but also your chances of a good search engine ranking. It is amazing how many web pages lack these basic SEO techniques.

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About Author

Both Chris Malta & Robin Cowie & Peter Nisbet are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Chris Malta & Robin Cowie has sinced written about articles on various topics from Computers and The Internet, Free Credit Report Score and Computers and The Internet. Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers.. Chris Malta & Robin Cowie's top article generates over 74000 views. to your Favourites.

Peter Nisbet has sinced written about articles on various topics from SEO Articles, Online Dating and Advertising Guide. If you would like more advanced SEO techniques to help improve your search engine ranking considerably, check out

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