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Writing Strategies For Students

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As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?



So what do you do if you’re a graphic designer, if you sell jewelry, or if you have another site that needs more pictures than copy? Don’t despair. There are some strategies that can help you reach a happy medium satisfying both your visitors and the engines.

1. Use Descriptions - Place keyworded descriptions under each graphic on your pages. Just a sentence or two for each one can add up and give you enough room to achieve good keyword saturation.

2. Break the Copy Into Sections - Instead of having all 250-350 words of copy in one place, break your copy into small sections. For example, place a headline and three sentences at the top of the page, a few words under your bottom navigation bar, and a short paragraph above your “Order Now" link. The engines will find the words regardless of where on the page they are, but your visitors won’t be overwhelmed by seeing all the copy in one place.

3. Don’t Neglect ALT Tags - Don’t abuse them, either! ALT tags (technically known as image alt attributes) are designed to give short descriptions of graphics on your page. They are read to those who can’t see well (when they use special text-to-speech software). Abusing ALT tags by stuffing them full of arbitrary keywords or extremely long descriptions is frowned upon by the engines. However, feel free to assign a short keyword phrase that describes each graphic you have.

4. Go Below the Fold - Copy can always be placed “below the fold." This term is used to describe the section of your index page that is not visible when the page first loads. In order to see it, the visitor would have to scroll vertically. If you’ve designed your index page to be fully visible without scrolling, consider using the space below the design to insert your copy.

5. Use the Sidebar - If your site design uses a sidebar for the navigation links, use the empty space for short bits of copy. Even the statement “Order ________ Now" will give you one more instance of keyword placement.

6. Create Bulleted Lists - Many people don’t perceive lists as copy. For this reason, you can use bulleted lists (or numbered lists) where traditional “sentence" copy wouldn’t work. Tip: Instead of creating a list that reads:

We meet all your ____ needs by:

offering the lowest price.

providing first-rate service.

shipping your order in just 24 hours.

Create a list that reads like this:

At ABC Company, we offer you:

the lowest price on ______.

first-rate service. Ask us any questions you have about ____.

shipping of your _____ in just 24 hours.

See the difference? More keywords in the same amount of copy.

If you use a little creativity, you can get enough keyword saturation in your copy without it cluttering up your site. This is sure to please both the search engines and your site visitors.
Writing Strategies For Students
It is a known fact that there are several benefits in article writing and submitting articles to article directories. The main objective of most webmasters is to obtain one way links, thereby increasing Link Popularity and to generate Targeted Traffic.

Success is much easier to achieve when tried and tested strategies are adopted.Given below are such strategies, if adopted will have a tremendous impact in Boosting your link popularity and Exploding Traffic to your website.

1. TOPIC.

In article writing the most important thing is to choose the right Topic. Though you might be very knowledgeable in sports it makes no sense writing an article on sports if the theme of your website is Home Based Business. Choose a topic related to the theme of your website. If you find it difficult to choose a topic, then visit some of the Forums and see what popular topics are being discussed and select one related to your Home Based Business theme.

2. TITLE

Have a Powerful Killer or Catchy Title that will immediately grab the attention of the Audience. Success or Failure of your article is to a great extent dependent on your title. It is worth spending quite some time over this very important aspect.

3. INTRODUCTION.

The Introduction has to be very Compelling. So write an Introduction that is Concise Powerful and Absorbing. It should be such that the reader would want to continue reading the article right up to your Resource Box.

4. CONTENT.

Good Content is what the reader is interested in. Keep in mind the popular saying "Content is King". Your article should be of high quality, Thought provoking, Informative, Precise and Accurate. Articles written sincerely from the heart are greatly appreciated and accepted by the audience because they realize that you are trying to be helpful and before long a rapport is established between you and the audience.

5. KEYWORDS

Key Words play a very significant role in article writing. The awareness and success of your articles is greatly dependent on your key words and where you place them. The keywords should be judiciously placed in the Title of your article, in the Introduction paragraph, in the Concluding paragraph and in the main Body of the article. It should not interrupt the flow of the article, be excessive and be seen as keyword stuffing.

6. RESOURCE BOX

One of the main purposes of article writing is to obtain a one way link and generate traffic to your site. For this the Resource Box is of utmost importance. Place a resource box at the end of the article with a very brief description of yourself or your product along with your name and URL. Double check your URL since this is your life line for both your link and traffic.

7. ARTICLE SUBMISSION

Having written a good article you now have to submit your article to various article directories and submission sites. All of them have their own submission rules. It is important that you study them before submitting your article. Failure to do so will mean that your article may not get published and all your efforts will be in vain.

That's it. Follow this strategy in your article writing and you are assured of a surge of targeted traffic and increased link popularity. In addition you will soon be accepted as an authority and expert in your field. Isn't it wonderful!

Copyright © 2005 Kanaga Siva
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About Author
Both Karon Thackston & Kanaga Siva are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Karon Thackston has sinced written about articles on various topics from E Books, Marketing and Copywriting. Which words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at. Karon Thackston's top article generates over 110000 views. to your Favourites.

Kanaga Siva has sinced written about articles on various topics from Site Promotion, Home Based Business and Small Business. . Kanaga Siva's top article generates over 60500 views. to your Favourites.
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