* ensure the copy is focused on your prospect's needs, concerns and problems - not on you or your services.
* you need to answer the questions: "What's in it for me? What exactly do I get? Why should I care?" for your readers
* make sure to emphasize the specific benefits they'll receive from your product or service
* try to avoid using jargon or industry-specific language - you want to write copy that is clear and easy-to-understand, not confusing
* don't try to be clever and impress people - your job is to provide useful, valuable information and not to show off!
* but do try to make the copy exciting and dynamic - you don't want to be dull or boring, because you won't hold their attention or interest
* make sure to use an active, not passive, voice throughout your copy: from "surveys were done" to "We surveyed"
* also talk directly to your reader and use the word YOU throughout your copy
* don't worry about "talking like an expert" - use a conversational and informal tone with your writing, as if you were sitting across from them in a coffee shop
* make sure you tell people exactly what will happen (the benefits of using your product or service) when they take action
* you can also motivate your prospects and clients by letting them know what will happen if they don't act
* you need to give the reader a reason to act right NOW - but make sure the reasons are legitimate and not just hype.
* you can offer them incentives to take action, like a bonus or value-added service
* build trust and credibility by using testimonials in your marketing materials
* let them know they are making a wise choice by letting them know of other clients' successes and experiences
* have a guarantee and demonstrate the lack of risk in using your company
* let them know how to keep in contact with you and offer your ezine or free-giveaway to get them on your list
Remember, for every marketing piece you write or create, you want to make sure that your copy is doing everything possible to move your prospects and clients to take some kind of action immediately.
Once you've written your marketing piece, go back over each point above, and see if your copy is as powerful and compelling as it can be.
Writing Tips And Tricks
Once you've written your E-Book, got your Website up and integrated your shopping cart, you can sit back and start waiting for the money to come rolling in, right?
WRONG!
These days it's getting harder than ever before to be able to get people to notice you - and just because "you build it" doesn't mean they're going to come.
So what's an author to do? First of all ask yourself how do I write an ebook. Believe it or not although it is fairly easy there are guide lines and rules to follow that can make writing an ebook a hit or a dud and once you know what it is that makes a great ebook you're off to a super start.
Actually, thanks to all the tools that are available to you - including Web 2.0 - marketing your book - and ramping up your sales - is not as hard as you might think.
In fact, here are a few ideas to get your juices flowing. Add them to your sales plan, and use them as a jumping off place to help you make even more sales. After you've asked yourself the question of how do I write an ebook first. Why? you may ask. Because Even the best plan in the world isn't worth the paper it is written on if the ebook is a dud, from the title to the end of the book you can ruin it's chances dramatically. Anyhow after the details have been worked out for your masterpiece and you have a really good ebook product then and only then should you start greating al sorts of plans and they are as follows.
Create a long-term plan before you write even one word of your first ebook. The truth of the matter is that you're probably never going to get rich from writing one E-book. So before you start writing your first ebook, start thinking about your second book. And the first product that will tie into your first book. And the second. And then the third.
Don't put all your eggs in one basket. Come up with as many different income streams as you can and plan to build them into your plan. For example, can you create a workbook from your E-book? What about recording some audio files that go into further details or give more information. What about doing a joint venture with other experts in your industry?
Sell more Ebooks at one time. If your ebook covers any one of a number of popular subjects - self-help or devlopment, home improvement, business, religion - there are probably corporates, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates. Your book could be just the ticket. Although you might have to go down in price - what do you think sounds better? Selling one or two books at a time or selling box loads of them?
Once you've built up your credibility as a published author, it's time to take things to the next level. Have you ever dreamed of attending seminars or workshops as a presenter? What about having a speaking career and being flown all over the world speaking to people in your niche market ? If you don't like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.
Create joint venture This is the fastest and easiest way to leverage your expertise and start raking in the cash. Find people who are in similar - but not competing industries as your writing e-book industry or whatever industry that you happen to be in. Explore ways for you to provide value to both of your customers while you're cross-selling or upselling. For example, if you own a restaurant, what about creating a special Valentine's Day promotion with the local florist. Offer free drinks or desserts to any of the florist's customers who bring in a special card (that you've provided to them) when they come to your restaurant. And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card. See how simple that is? Real value that makes your customers happy, and builds loyalty and trust - and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion.
Both Jody Gabourie & Ajay Mehandru are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jody Gabourie has sinced written about articles on various topics from Advertising Guide, Small Business and Marketing Strategies. Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Mad. Jody Gabourie's top article generates over 74000 views. to your Favourites.
Ajay Mehandru has sinced written about articles on various topics from Adsense, PPC Advertising and The Internet. For more useful tips and hints, please browse for more information at our website:-. Ajay Mehandru's top article generates over 90500 views. to your Favourites.
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